Product Manager, Open‑loop Commerce Ads NA Market (Mandarin Speaker)

About the team The Commerce Ads Product team sits at the vibrant intersection of content, community, and commerce. We are the architects of the advertising solutions that connect millions of businesses—from global CPG brands and Big Box retailers to high-growth DTC companies—with customers at the moment of discovery. Our focus is on building powerful, intuitive tools that drive measurable outcomes across the entire shopping journey.

Specifically, this role is on the cutting edge of our Open-loop Commerce strategy for the North America market. This team is tasked with building the bridge between inspiration on TikTok and conversion anywhere our users shop. We tackle the complex challenges of driving and measuring performance on external retail sites, third-party marketplaces, and even in physical stores. If you are passionate about building the future of retail media and solving the industry's toughest attribution problems, this is your team.

The Role: Product Manager, Open-loop Commerce Ads (NA Market) As a Product Manager for Open-loop Commerce Ads, you will develop advertising products that enable retailers and brands to drive sales on their own platforms via TikTok. You will act as the primary interface between global engineering teams and the North American market, focusing on performance advertising and regional tailored solutions.

Responsibilities:

• NA Market Strategy: Define and execute the roadmap for open-loop commerce ads, specifically for U.S. DTC brands, large-scale retailers, and third-party marketplaces.
• Full-Funnel Product Ownership: Manage the ad experience from initial discovery and consideration to off-platform conversion and retention.
• Performance Tools: Build self-service tools for bidding, targeting, and optimization to help advertisers hit ROAS and CPA targets.
• Technical Signal & Attribution: Manage products utilizing understanding Signal, Identity, and Attribution models to address performance gaps between 1p, 2p, and 3p platforms.
• Cross-Functional Liaison: Translate technical requirements into business value for sales teams and clients, while working with R&D to resolve business blockers.

Minimum Qualifications:

• Bachelor's degree or above; 3+ years of experience in commercial products is highly preferred.
• 3+ years of Product Management experience, with at least 1+ years directly in Performance Advertising, Retail Media, or a closely related AdTech space.
• Technical Proficiency: Strong understanding of tracking technologies, server-to-server APIs, attribution and measurement models (MTA, MMM, lift study, etc.,). You know how the data flows and where the gaps are.
• Strategic Mindset: Proven ability to analyze the competitive U.S. marketplace landscape, identify opportunities for differentiation, and build a product strategy that leads to winning in a crowded space.
• Strategic Analysis: Ability to analyze the U.S. retail landscape and identify specific product opportunities for differentiation.
• Execution: Proven track record of shipping advertising products in high-growth environments.
• Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English - speaking regions as well as Chinese- speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese- speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross- cultural collaboration and market expansion.