TikTok Shop - Merchant Growth Strategy Manager

About the Team The global e-Commerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.

Responsibilities

• Develop and implement strategies to support merchant onboarding, growth, and long-term success on TikTok Shop.
• Identify opportunities and operational challenges within the merchant ecosystem, and design structured initiatives to improve merchant performance and platform supply.
• Partner closely with industry teams, operations teams, and product teams to translate strategic initiatives into scalable programs that can be effectively implemented by frontline teams.
• Leverage product capabilities and platform tools to build scalable solutions that improve merchant enablement and operational efficiency.
• Analyze merchant performance data and ecosystem trends to identify growth opportunities and continuously refine merchant strategies.
• Led cross-functional projects to implement merchant growth initiatives and ensure alignment across stakeholders.

Minimum Qualifications

• Bachelor’s degree in Business, Economics, Marketing, Data Science, or a related field.
• 5+ years of experience in e-commerce strategy, marketplace operations, merchant operations, or related fields..
• Experience collaborating with cross-functional teams such as operations, product, or merchant success teams.
• Strong analytical skills and the ability to use data to identify business opportunities and inform strategy development.

Preferred Qualifications

• Experience working with marketplace platforms, merchant ecosystems, or e-commerce growth initiatives.
• Demonstrated ability to design and implement scalable operational or product solutions.
• Strong communication and stakeholder management skills, with the ability to influence and align cross-functional teams.
• Highly proactive with strong ownership, and able to thrive in a fast-paced and evolving environment.