JOB SUMMARY

The Partnerships Manager manages the day-to-day activities for loyalty activation strategies and initiatives in the Caribbean and Latin America, as well as promotions, partnerships and the launch of partner campaigns. Establish long-range objectives and specify the strategies and actions to achieve them. This position supports the Consumer Operations team in CALA to ensure appropriate translation of material as needed and as appropriate for loyalty and partners, and ensures corporate strategy is integrated in properties across the region. In coordination with corporate marketing teams, Loyalty Operations, and Global Loyalty and Partnerships, adapt programs specific for the region. .

CANDIDATE PROFILE

Education and Experience

4-year degree from an accredited university in Business Administration, Marketing, hospitality management or related area required. MBA or similar advanced degree a plus.
10 years of relevant professional experience in brand activation, media, promotions, partnership marketing, international consumer marketing, and/or field operations/marketing, demonstrating progressive career growth and pattern of exceptional performance

Key Skills and Experiences

Proven experience in integrated loyalty programs, marketing strategy and execution, brand activation, paid media, partnerships, and promotions
Proven Experience in negotiating partnership agreements and managing partner relationships
Demonstrated ability to balance the interests and demands of multiple stakeholders
Experience managing others and leading large-scale projects
Hotel property experience, hotel field marketing experience, or related preferred
Multi-market working experience strongly preferred
Strong communication skills, written and spoken
Revenue and profit driven mindset
Fluency of English and Spanish required

CORE WORK ACTIVITIES

The following are specific responsibilities and contributions critical to the successful performance of the position:

Manages implementation of global loyalty strategy, image, and program voice to drive awareness and engagement with Marriott Bonvoy
Manages activation of loyalty voice across consumer touchpoints and supports sharing the communication of Marriott Bonvoy campaigns from corporate initiatives to different teams
Manages strategic partner relationships and serves as liaison for Marriott Bonvoy program opportunities in the assigned region
Serves as counterpart to global loyalty team members to leverage strategic alignment and execution of global initiatives
Coordinates with regional and corporate brand teams to align on program and partnership objectives, voice, national campaigns
Seeks, provides recommendations, and secures loyalty partnerships that support Marriott Bonvoy and its portfolio of brands across the region to drive membership acquisition and spend
Leverages strategic partnerships and promotes exclusive opportunities/experiences (earn and burn) for members, elevating value proposition/perceived value
Manages the region cobrand cards and financial partnerships by developing strategies and plans to drive card acquisition and spend
Manages and keeps track of assigned budget and investment
Leads and develops new partnership opportunities within national and local markets to drive awareness of Marriott Bonvoy loyalty program in assigned market
Partners cross-discipline to develop and activate partnerships in collaboration with revenue and marketing leaders
Oversees local and area lead partnerships in collaboration with Area Director of Marketing
Advises and partners with Field Marketing on experiential packages/ promotions consistent with loyalty (e.g., different, unique room packages, differentiating meeting experiences)
Identifies and develops content to promote events and campaigns and partners with Field Marketing team to ensure execution as appropriate to meet the needs of the properties.
Supports on proposal/campaigns and partners with Area Director of Marketing to ensure proper terms of partnerships
Participates in Demand Generation process led by Regional Marketing lead to ensure loyalty promotions and activations are aligned to the overarching continent strategy
Advises and reviews content across different digital channels and supports strategy lead by Digital Marketing Leader
Monitors and audits digital channels to ensure content matches brand image
Evaluates partnerships to ensure relationships align with desired brand image and priorities
Builds knowledge on loyalty program to advise, educate, and support Field Marketing Managers in communicating with General Managers, F&B team, owners, and property leadership teams
Partners with Digital Marketing Leader on media campaigns needed for Loyalty acquisition, retention, or promotions. As well as aligns with partners on any media opportunities.
Partners with Revenue Management and Marketing on Promotional briefs that are brand or continent-wide
Performs other duties as assigned.

MANAGEMENT COMPETENCIES

Building Relationships

Coworker Relationships

Builds credibility with others and encourages strong working relationships.

Creates a work environment in which others feel comfortable sharing thoughts and feedback.

Shows awareness of how own behavior impacts others and the work environment.

Encourages others to work together.

Customer Relationships

Models and empowers others to anticipate and respond to customer/stakeholder preferences and feedback.

Clearly explains policies in ways that create strong customer/stakeholder relationships.

Monitors customer/stakeholder satisfaction and takes appropriate action.

Resolves customer/stakeholder issues and concerns raised by others.

Global Mindset

Creates an environment where everyone is valued and included.

Models and coaches others on representing the Company culture of service, opportunity, respect, and fair treatment.

Acts when others are treated unfairly or are not valued and respected for their unique skills.

Looks for and uses ideas and opinions from diverse sources.

Attracts, develops, and retains a multicultural and multigenerational workforce.

Gives all associates the opportunity to achieve their full potential.

Organizes activities that promote inclusion.

Maintains an awareness of changing customer/stakeholder and associate characteristics.

Generating Talent and Organizational Capability

Organizational Capability

Ensures the work is organized so it can be effectively completed.

Continuously improves work processes.

Brings together the appropriate mix of associate knowledge and skills to complete work.

Coaches others on scope of technical decision‐making authority.

Uses meetings and other forums to regularly communicate status of work.

Talent Management

Provides, seeks, and acts on constructive feedback.

Develops others by identifying needs and providing resources in area of expertise.

Uses professional networks to attract top talent in area of expertise.

Participates in the hiring process and ensures successful on‐boarding of new associates.

Leadership

Adaptability

Models and coaches others on staying calm and focused during stressful situations.

Communicates to others why change is happening and how it impacts their work.

Models flexibility when managing multiple demands and changing priorities.

Provides resources that help others deal with change and challenges.

Adjusts team and own priorities when experiencing change or challenges.

Determines how change impacts stakeholders and communicates concerns to leadership.

Communication and Professional Demeanor

Clearly presents complex information using different methods.

Adapts communication style based on the audience.

Demonstrates active listening to ensure understanding.

Models and coaches others on appropriately interpreting verbal and non‐verbal behavior.

Models and coaches others on displaying professionalism and gaining respect from others.

Problem Solving and Decision Making

Identifies issues and makes suggestions to solve complex problems affecting daily work.

Models and coaches others on breaking complex issues into manageable parts.

Looks for and shares information with others before making a decision.

Models and coaches others on identifying and evaluating alternatives and their implications before making decisions.

Involves and gains agreement from others when making key decisions.

Makes complex decisions and works with others to implement solutions in reasonable amount of time.

Learning and Applying Professional Expertise

Applied Learning

Sets own career goals and identifies developmental areas for self and others.

Uses resources and challenging assignments to improve performance of self and others.

Gathers, shares, and uses information about industry and discipline trends and best practices.

Budgets for training to support associate development, as applicable.

Coaches and holds others accountable for professional growth.

Business Acumen

Ensures others understand how their work impacts property and team performance.

Coaches others on the drivers of performance and their impact on key business and property metrics.

Shows an understanding of how different customer/stakeholder groups have different revenue potential.

Identifies innovative ways to improve, productivity, customer/stakeholder satisfaction, and profitability.

Technical Acumen

Maintains advanced technical knowledge and skills and models their use for others.

Models and promotes the appropriate use of facilities, equipment, and materials to perform the job.

Demonstrates and shares expertise in policies, procedures, and legal requirements.

Manages and completes complex technical assignments and coaches others on solving advanced technical issues.

Demonstrates and reinforces technical standards and processes to support work requirements.

Identifies innovative technical approaches and communicates how they can improve processes or business functioning.

Managing Execution

Building and Contributing to Teams

Promotes teamwork by explaining how each associate supports shared goals.

Builds commitment to team goals by explaining how they support department and property success.

Works with team members to solve issues and make decisions that impact them.

Manages disagreements among team members.

Recognizes department, team, and individual achievements.

Driving for Results

Creates a team environment that encourages accountability, high standards, and innovation.

Makes sure others understand performance expectations.

Sets and tracks goal progress for self and others.

Monitors the work of others to ensure it is completed on time and meets expectations.

Breaks down barriers so team members can accomplish their work.

Planning and Organizing

Prioritizes group activities based on importance, urgency, and impact to goals.

Manages team workload and delegates assignments appropriately.

Ensures team members have the equipment, materials, and other resources needed to accomplish their work.

Avoids conflicts when setting project timelines and communicates key milestones and deadlines to others.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

Senior Manager, Cobrand and Enterprise Partnerships

Job Description

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