Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You create and implement the innovation/renovation strategy that is aligned with the brand vision to drive sustainable growth.
How you will contribute
You will work with others in Mondelēz International to determine an innovation strategy and priorities to enable consumer-centric brand growth and execute commercial innovation plans on innovation based on identified goals. In partnership with brand teams, you will define and deliver plans to renovate the core brand and to strengthen the entire portfolio through innovation and renovation. You will also manage the portfolio (which includes brand architecture). In this role, you are accountable for revenue and profit, sharing objectives as they relate to innovation, and monitoring performance against key performance indicators. Based on your deep consumer insights, brand strategy and positioning, you will integrate innovation into marketing communication plans and campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Marketing, ideally in a matrix environment in the consumer goods industry
- Developing and marketing product innovations at a cross-country level
- Working effectively with other marketing disciplines and with cross-functional teams
- Working with design, innovation and research agencies
- Analytical and creative skills—a balance of commercial and strategic acumen
- Understanding consumers
- Communicating effectively, verbally and in writing, and executive presentation skills
More about this role
Integration of Brand Equity
•Responsible for translating and aligning local market and consumer information relevant to his/her brands as incorporated in Brand Equity Strategy to ensure the correct brand positioning and Brand Essence elements are reflected in marketing activities.
•Participate in IMC process specific to their brand to develop the IMC plan.
Strategic Planning Process
•Understand the Category strategies and how they apply to his/her brand.
•Liaise cross functionally to conduct and collect all relevant market and consumer data for his/her brands to feed into the development of a local brand plan (i.e. market and consumer needs analysis, competitor analysis, trade environment and pricing activities, manufacturing opportunities and assessing local economic situation).
•Work with the Marketing Manager to support the execution of local plans.
Annual Plan Development
•Focus on collecting and analyzing the financial information relevant to his/her brands to be reviewed by the Marketing Manager.
•Propose plans and programs for his/her brands to achieve the local plan (i.e. market share, volume growth, etc.).
•Contribute to the preparation of the monthly updates by providing relevant cross-functional information and analysis on his/her brands
Product and Packaging Quality Initiatives
•Be a part of the project team for all PPQS changes and initiatives relevant to their brand and is responsible to ensure that all relevant information necessary for the project from a marketing perspective is submitted.
•Support the Manager Marketing in ensuring that the product quality meets the expected PPQS from a Consumer Insight and Research Development & Quality perspective.
•In cases of variance, with his/her team develop recommendations for the Product and Packaging Quality Improvement which are reviewed by the Manager Marketing, initiate and drive necessary corrective actions recommended by the Manager Marketing
Pricing Strategy Implementation
•Conduct competitor/ market place analysis for the brand and propose options to be considered by the Manager Marketing to determine the relevant pricing strategy in a given market.
•Manage ongoing tracking of pricing activities within the market place relevant for his/her brands and provide the Manager Marketing with understanding of opportunities and risks existing in the local market.
Price Change Management
•Contribute by having an in-depth understanding of his/her brand position in market and by liaising with the Sales Company to develop a change to the price of the brand. The scenarios are discussed with the Manager Marketing then presented for review and approved or rejected by the Category Director as part of the Price Change Recommendation Deck.
•The local Sales team is the responsible for implementing the price change with the clients.
Integrated Marketing Communication
•Participate in the development of an IMC Planning Brief specific to his/her brands, and submitted to the Manager Marketing who obtains approval from the Associate Category Director
•Monitor the progress of all communication initiatives for his/her brands.
•Responsible to ensure a Creative Brief is created for his/her brands (based on IMC Planning Brief) in conjunction with the Manager Marketing for approval of the Associate Category Director.
•Responsible to review of the creative options for their brand presented by the Agency and develop recommendations for re-working of proposals to be discussed and approved by the Marketing Manager then Category Associate Director
•Lead the implementation of the agreed communication plan for his brand, including creative productions, cross-functional coordination with manufacturing, Customer Service & Logistics, Sales and Finance, within a framework provided by the Manager Marketing. The Senior Brand Manager provides feedback and evaluation of campaign results.
Media Planning
•Participate in the media planning process for his/her brands through engagement in the IMC process.
•Support the development of the Media Flowchart relevant for his/her brands which is led by the Media team and submitted to the Manager Marketing who obtains approval from the Associate Category Director.
•Contribute to the discussion with the Manager Marketing to determine the risk and impact of Media Shifts (shift in time, shift to another vehicle, shift to another brand) against achievement of the strategic results.
•Provide input to the Manager Marketing for the year end Media Agency evaluation.
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Trade Spend Management
•Participate in the discussions with Sales to align the Trade Spend relevant for his brand.
•Analyze market information from Sales Company, Consumer Insights and Sales Controllers in order to contribute to the development of the Trade Promotional Guidelines to be approved by Category Director.
•Lead the development of the Trade Promotional Plans that are reviewed by the Manager Marketing following specific input from the Senior Brand Manager on his/her brand. Trade Promotional
Business Key Performance Indicators
•Monitor and measure business performance for his specific brand against a set of KPIs approved by the Associate Director including:
- Volume, revenue, available profit, A&C (Advertising & Consumer Spending), net contribution, share of market;
- Marketing overheads are within budget
- Day to day spend is within budget.
•Participate in the discussion with Sales to challenge and seek improvements and makes recommendations to the Marketing Manager. The Senior Brand Manager implements any adjustments as reviewed by the Manager Marketing and approved by the Category Director.
Ideas to Market (I2M)
•Responsible for the implementation of growth initiatives in local market for their specific brand(s), including trade materials, sales communication, launch plan, communication and support, POS execution, etc.
•Be a part of cross functional team as facilitated by the Project Change Manager in respect to a relevant project initiated via the I2M process.
•Provide relevant marketing input for preparation of the Project Development Request (PDR) and Launch Request (LR) for local or refreshment innovation projects for his/her brands.
•All refreshment innovation projects specific for their brand are reviewed by the Manager Marketing and reviewed and approved or rejected by the Category Director and Innovation Director.
Sales and Operations Planning (S&OP)
•Be responsible to propose volume targets for their brand/s as part of their local brand plan which feeds into annual demand forecast.
•Monitor volume achievement and inventory levels for their brands and liaises with the Sales Company monthly to discuss changes in volume in order to propose adjustments to the Manager Marketing.
People Leadership and Development
•Be responsible (as appropriate) for leading and providing guidance to the team of Assistant Brand Managers & Designer
•Provide leadership, motivation and team development, including key people management, (e.g., Managing and Appraising Performance (MAP) / Training / Development plans together with the Marketing Manager and local HR).
•Be responsible for effective relationships with third party suppliers (media, TV, outdoor, press, advertising, packaging agencies).
Protocols
•Any changes related to the strategic documentation must comply with the related protocol and follow the correct approval process.
•Whilst the above content is comprehensive description of the roles and responsibilities there may be other additional elements that form part of the Senior Brand Manager role that have not been captured but are still part of daily work activities.
JOB REQUIREMENTS
•University qualification in marketing or related field
•Good analytical skills
•Proficient in written and spoken English
•Min 2 years marketing experience in an equivalent position with a high skill level in all aspects of FMCG marketing mix
•Experience in marketing with a mix of ATL & promotions
•Excellent people and communications skills
•Effective negotiator
Number of Openings Available
1
No Relocation support available
Business Unit Summary
Headquartered in Singapore, Mondelēz International’s Asia, Middle East and Africa (AMEA) region is comprised of six business units, has more than 21,000 employees and operates in more than 27 countries including Australia, China, Indonesia, Ghana, India, Japan, Malaysia, New Zealand, Nigeria, Philippines, Saudi Arabia, South Africa, Thailand, United Arab Emirates and Vietnam. Seventy-six nationalities work across a network of more than 35 manufacturing plants, three global research and development technical centers and in offices stretching from Auckland, New Zealand to Casablanca, Morocco. Mondelēz International in the AMEA region is the proud maker of global and local iconic brands such as Oreo and belVita biscuits, Kinh Do mooncakes, Cadbury, Cadbury Dairy Milk and Milka chocolate, Halls candy, Stride gum, Tang powdered beverage and Philadelphia cheese. We are also proud to be named a Top Employer in many of our markets.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing