Job Description
Senior Creative Strategist & Copywriter | SURI | London
At SURI, advertising is central to how we grow — and how millions of people first discover us. We don't believe in clickbait or gimmicks. We believe in narratives that pique curiosity, tell our story engagingly, and make people feel like they've learnt something worth acting on.
We're looking for a Senior Creative Strategist & Copywriter to own our advertising creative from concept to execution. You'll lead big-picture ad strategy, shape our messaging architecture, and produce work that builds a brand as well as a business — across TV/video, upper funnel brand campaigns, and paid social.
You'll also manage and mentor our Junior Creative Strategist & Copywriter, setting the creative standard across the team.
This is not a traditional DTC performance role. We're looking for someone with a strong agency creative foundation who's excited to apply that craft to a high-growth consumer brand.
What you'll own
→ Creative direction across all ad channels — TV/video, brand, paid social → SURI's advertising voice, tone and messaging frameworks
→ High-quality scripts, headlines and copy that balance brand and performance
→ Ad sequencing, editing direction and creative iteration
→ Management and development of our Junior Creative Strategist
→ Close collaboration with performance and brand teams to ensure creative drives results
What we're looking for
→ 5–6 years of copywriting experience, primarily agency-side
→ A portfolio that demonstrates genuine creative craft
→ Strong strategic thinking — able to move from brand insight to campaign concept
→ Comfortable going deep on a single brand rather than juggling multiple clients
→ Ambition to grow into a creative leadership role as the team scales
→ Performance marketing knowledge is a plus — we'll develop this together
About SURI We launched in 2022 on a mission to radically transform oral care for people and planet. Since then we've grown to 1M+ customers across the UK, Europe and the US, become the highest-rated electric toothbrush on Trustpilot, achieved B-Corp certification, and picked up a string of industry awards including The Grocer Startup of the Year and the Marie Claire Sustainability Award. We're just getting started.
📍 London | 🌿 B-Corp Certified | ✨ Award-winning brand
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