Senior Marketing Specialist – TikTok LIVE Japan

Team Introduction TikTok LIVE - Regional Operations (Japan) is dedicated to empowering a safe, authentic, and inclusive live streaming environment. Our mission is to provide the best real-time experience that fosters a sense of belonging, enriches real-life interactions, and unlocks diverse business and economic opportunities for our community. We are a team of highly motivated individuals who thrive in a culture of open discussion, leveraging both qualitative insights and quantitative data to drive growth.

Responsibilities As a Senior Marketing Specialist, you will act as a business-driven marketer responsible for leading integrated marketing initiatives while identifying and activating strategic external partnerships. You will bridge the gap between marketing strategy and business development to scale the TikTok LIVE creator ecosystem in Japan.

1. Strategy Formulation: Develop comprehensive marketing strategies based on in-depth market research, competitor analysis, and business KPIs. Back-calculate from business goals to design impactful initiatives.
2. End-to-End Project Management: Drive projects from planning to execution with high ownership and meticulous attention to detail. Lead cross-functional teams to ensure successful delivery of initiatives.
3. Performance Management: Manage and track goals and KPIs through data analysis, using insights to optimize marketing strategies.
4. Stakeholder Collaboration: Work effectively with external stakeholders (brands, agencies, industry bodies) and internal cross-functional teams to align on objectives and drive mutual growth.
5. Agency Partnership & Development: Lead the acquisition and strategic development of creator agencies and talent management companies for TikTok LIVE. Build and nurture strong, long-term relationships to grow the platform collaboratively.
6. Operational Support & Enablement: Provide robust support for live streaming activities, including performance reporting for partners. Create comprehensive manuals and community guidelines, and conduct workshops to educate and empower agencies.

Minimum Qualifications

1. Bachelor's degree or above.
2. 5+ years of professional experience in Marketing or Business Development specifically within the Japanese market.
3. Proven track record of designing marketing or business initiatives by reverse-engineering from business KPIs.
4. High-level proficiency in Japanese (Business Level and above) and professional proficiency in English to collaborate effectively with regional and global stakeholders.
5. Agile and goal-oriented with a strong drive for success; demonstrates resilience, a challenger mindset, and the persistence to execute and deliver results.
6. High ownership and exceptional attention to detail, with proven ability to lead cross-functional teams and manage projects end-to-end.
7. Strong experience in partner management and the ability to foster effective collaboration with external stakeholders.

Preferred Qualifications

1. Experience in Partnership Development.
2. Previous work experience in the live streaming industry or the broader entertainment sector.
3. Established network and partnerships with brands, advertising agencies, industry bodies, media, or KOLs within Japan.
4. Experience in B2B sales or new business development within the IT, media, or entertainment industry.
5. Experience in building and managing a team from scratch.