【New Graduates 2027】Associate Brand Strategist

Company description Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people, and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 90,000+ brilliant minds with expertise in data, technology, media, strategy, creativity, and business transformation, all literally at your fingertips. Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Overview The Brand Strategy department is broadly divided into two teams: one that specializes primarily in digital projects (Digitas), and another that takes a fully integrated approach to strategy, incorporating digital alongside other channels. The role involves spending a significant amount of time on data collection and analysis, making it well suited for individuals who enjoy working with information and deriving insights from data. This includes researching and examining a wide range of sources that may be useful for each project—such as TV viewership ratings and the vast amount of historical data accumulated by major advertising agencies—and selecting relevant data for further analysis. A strong interest in and understanding of emerging technologies, including AI, and the ability to incorporate them into daily work are also important. Responsibilities This role leads the development of advertising communication and strategy by deeply understanding consumer insights and behavior. Through research and data analysis, the findings are leveraged to build effective advertising strategies. The work is largely divided into two core areas: strategy development and research, and candidates are expected to handle both. Strategy Development: This position sits at the very top of the marketing process within an advertising agency. You will be responsible for developing brand strategies and communication strategies for assigned clients, using data-driven insights as the foundation for decision-making. Research: In order to substantiate why a particular strategy is effective, in-depth research is essential. While the strategy development aspect may appear glamorous—giving the impression of directing the overall vision—the reality is that most of the work centers on data research and analysis. Strategic planners continuously conduct research using every possible method available. Additionally, when shaping ideas into concrete strategies, they are expected to provide clear and compelling direction to internal teams, including creative departments. Qualifications Mindset Able to play an active role as a core member of the team Comfortable adapting to change Not afraid of working with numbers Enjoys making people happy Motivated to take on new challenges, create ideas that move people, and grow together with the team Japanese Fluency Native-level Japanese or JLPT N1 proficiency required Additional information 【What Publicis Groupe can offer you】 A hybrid, full flex work style, with 3 days a week spent meeting your clients and/or colleagues face to face. Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year A culture of open feedback and support to reach your goals through our Career Conversations program Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for advancement and collaboration with our global network And many more benefits, including a range of leaves, health related support, and so forth.

Mindset Able to play an active role as a core member of the team Comfortable adapting to change Not afraid of working with numbers Enjoys making people happy Motivated to take on new challenges, create ideas that move people, and grow together with the team Japanese Fluency Native-level Japanese or JLPT N1 proficiency required

This role leads the development of advertising communication and strategy by deeply understanding consumer insights and behavior. Through research and data analysis, the findings are leveraged to build effective advertising strategies. The work is largely divided into two core areas: strategy development and research, and candidates are expected to handle both. Strategy Development: This position sits at the very top of the marketing process within an advertising agency. You will be responsible for developing brand strategies and communication strategies for assigned clients, using data-driven insights as the foundation for decision-making. Research: In order to substantiate why a particular strategy is effective, in-depth research is essential. While the strategy development aspect may appear glamorous—giving the impression of directing the overall vision—the reality is that most of the work centers on data research and analysis. Strategic planners continuously conduct research using every possible method available. Additionally, when shaping ideas into concrete strategies, they are expected to provide clear and compelling direction to internal teams, including creative departments.