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As a Freemium Marketing Manager, you’ll play a critical role in driving sports fans to DAZN to engage with our rights and products in front of the paywall.
Job Description
Marketing Manager - Freemium
Department: 77-893 - Subscription - Digital Acquisition Media
Employment Type: Permanent - Full Time
Location: UK - London
Description
Why Join DAZN?
Joining DAZN means being part of a cutting-edge sports streaming company in a vibrant tech hub. You’ll work alongside passionate, talented professionals on innovative projects that reach millions of fans worldwide. Our offers a dynamic work environment with a great balance of career growth and lifestyle. If you’re excited about shaping the future of live and on-demand sports entertainment, DAZN is the perfect place to make your mark and grow your career.
The Role:
As a Freemium Marketing Manager, you’ll play a critical role in driving sports fans to DAZN to engage with our rights and products in front of the paywall.
Based in Leeds or London in the central marketing team you will report into the SVP of Owned Media and Special Projects. You will work across different territories, sports rights and internal teams at DAZN. Gaining hands-on exposure to how a global sports streaming platform operates. This is a fast-moving role where curiosity and strong analytical skills are essential.
What You'll Be Doing:
- Lead go-to-market strategy and execution for freemium across DAZN
- Explore multiple tactics to drive engagement in our freemium content eg bespoke open days
- Create and deliver marketing campaigns that increase fan participation, increased engagement and sharing
- Partner with regional teams and content creators, designers, and marketing professionals to execute on the strategy.
- Collaborate with right holders and product, sales, and other departments to ensure cohesive and effective marketing strategies.
- Establish and monitor key performance indicators (KPIs) to evaluate the success of marketing initiatives. Use data-driven insights to refine strategies and improve ROI.
- Build and maintain strong relationships with senior stakeholders, always championing the fan
What You'll Bring:
- Proven, hands-on experience delivering marketing and go to market campaigns
- Strong understanding of end-to-end campaign execution, including owned media channels eg CRM
- Comfortable working with data—able to analyse campaign performance and make optimisation decisions quickly.
- Proven track record of managing integrated marketing campaigns across multiple channels, including social media, email, SEO, and PPC.
- Excellent cross-functional collaboration skills
- Mindset: ambitious and curious
Benefits
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.