Job Description
Company description Job Description – Associate - Commerce About the Company: Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India
We specialize in data driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic and data science & analytics; supported by their in-house capabilities on technology and creative
We are currently driving digital solutions for some of the largest Indian and International brands
Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers
We are catering to end to end digital marketing solutions for premium brands in the country
Overview Job Profile: At least 2 to 5 years of experience in executing campaigns on Amazon Marketing Services (AMS) Holistic knowledge of Amazon platform functionalities to help brands navigate their growth opportunities
Fair understanding of Ecommerce business models
Work on a Client Account for Paid Digital Marketing
Understand Client’s Business/Revenue model and goals
Do Consumer profiling & define Target Audience on Digital - Draw Consumer insights & map digital touch points
Fulfilment of Business goals (Reach, Awareness, Revenue, Retention etc.) through digital channels
Create Paid Media campaign plans inclusive of all channels (Amazon Marketing Services (AMS), Flipkart Ads and other marketplaces) Execute, monitor and optimize the performance of campaigns
Generate campaign and analytics insights by analyzing digital & business data in depth Manage day to day client management as well as reporting and reviews
Analyzing & optimizing campaign performance to increase ROI of brands
Help new joinees settle into the organization and their daily routine
Recommending E-commerce best practices to improve brand market share
Groom and Mentor Analysts
Additional information Key attributes: Curiosity to learn & grow in a fast-paced environment
Agile & proactive when suggesting ideas or brainstorming with team/client
Ability to take ownership & working with brands & Ecommerce platforms
Upskilling constantly to keep up with the industry trends & updates
Reasons to Join: Largest brands in the country across BFSI, Travel, FMCG, Gaming, Technology
Integrated team structure that provides exposure on multiple platforms like Google, Facebook, Amazon, Programmatic
Best in Industry Training - Strong leadership with legacy.