Associate Content Director

Company description Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people, and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 90,000+ brilliant minds with expertise in data, technology, media, strategy, creativity, and business transformation, all literally at your fingertips. Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Overview The role is for a senior, client-facing leader responsible for shaping and scaling social-first brand ecosystems. This role sits at the intersection of strategy, account leadership, content, culture, data, and business, driving modern social solutions that deliver both cultural impact and commercial results. This is not a traditional creative role. It is for someone who lives and breathes social, where culture is not something you research, but something you actively participate in, and content is not an output, but a way of thinking. Someone who understands platforms instinctively, speaks the language of business fluently, and can confidently lead/challenge clients and teams into new ways of working in social. You will act as a trusted advisor to clients, connecting brand ambition to culture, content, creators, communities, and performance—while building long-term partnerships and sustainable growth for the agency. Responsibilities Client & Business Leadership Act as senior day-to-day social lead and strategic counselor for key clients, owning relationships and guiding decision-making across strategy, content, creators, community, and performance Drive revenue growth and retention, with accountability for a significant portion of the social business (existing scopes and new opportunities) Lead strategic conversations that connect social to broader business objectives, the full funnel, and long-term brand growth Partner closely with account, creative, media, analytics, and production teams to deliver truly integrated solutions Strategy & Social Architecture Own end-to-end social strategy: platform role definition, content frameworks, creator strategies, community models, and always-on vs campaign approaches Develop and lead high-quality strategy outputs (playbooks, POVs, roadmaps, launch frameworks, decks) that are clear, actionable, and client-ready Translate data, insights, and cultural signals into strong strategic direction—not just reporting Act as a clear point-of-view leader on platform evolution, emerging formats, trends, and regulatory changes—proactively advising clients on what matters, why it matters, and what to do next Content, Creators & Production Fluency Oversee social content development in partnership with creative, community, and production teams—ensuring work is social-native, culturally relevant, and built for platforms, not adapted to them Lead influencer and creator strategies from selection through execution and measurement, grounded in relevance, credibility, and performance—not vanity metrics Understand production renalities across creator-led, mobile-first, and higher-end productions, guiding teams and clients toward the right level of craft for the objective Team Leadership & Ways of Working Lead, mentor, and grow strategists and junior talent, setting a high bar for thinking, curiosity, rigor, and collaboration Build new ways of working that break silos across strategy, content, media, performance, and analytics Champion knowledge-sharing, experimentation, and continuous evolution within the Social & Content practice Growth & New Business Support and lead social strategy across pitches, renewals, and growth opportunities Help shape and represent Publicis’ social POV in the market, contributing to thought leadership and case-worthy work Qualifications Strong background in social and content strategy within an agency, consultancy, or platform-driven environment Proven experience leading social programs for major brands (CPG, automotive, lifestyle, beauty, tech a plus) Deep, hands-on understanding of the social ecosystem: platforms, creators, paid amplification, community, social listening, and measurement Strategic mindset that looks beyond posts—able to build long-term, scalable social systems Commercially minded, confident in revenue, scopes, and senior client conversations Strong client presence: clear, confident, pragmatic, and trusted Naturally social and culturally plugged-in—actively consuming, creating, and engaging with content and communities Data-literate, culturally curious, and driven to challenge conventions in how social is done Experience in Japan (or strong sensitivity to market and cultural nuances) a strong advantage Additional information What Publicis Groupe can offer you Be a part of the Publicis Groupe family - one of the world’s most progressive and dynamic modern communications businesses enjoying all the perks that come with our network offering: A hybrid, full flex work style, with 3 days a week spent meeting your clients and/or colleagues face to face. Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year A culture of open feedback and support to reach your goals through our Career Conversations program Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for advancement and collaboration with our global network And many more benefits, including a range of leaves, health related support, and so forth.

Strong background in social and content strategy within an agency, consultancy, or platform-driven environment Proven experience leading social programs for major brands (CPG, automotive, lifestyle, beauty, tech a plus) Deep, hands-on understanding of the social ecosystem: platforms, creators, paid amplification, community, social listening, and measurement Strategic mindset that looks beyond posts—able to build long-term, scalable social systems Commercially minded, confident in revenue, scopes, and senior client conversations Strong client presence: clear, confident, pragmatic, and trusted Naturally social and culturally plugged-in—actively consuming, creating, and engaging with content and communities Data-literate, culturally curious, and driven to challenge conventions in how social is done Experience in Japan (or strong sensitivity to market and cultural nuances) a strong advantage

Client & Business Leadership Act as senior day-to-day social lead and strategic counselor for key clients, owning relationships and guiding decision-making across strategy, content, creators, community, and performance Drive revenue growth and retention, with accountability for a significant portion of the social business (existing scopes and new opportunities) Lead strategic conversations that connect social to broader business objectives, the full funnel, and long-term brand growth Partner closely with account, creative, media, analytics, and production teams to deliver truly integrated solutions Strategy & Social Architecture Own end-to-end social strategy: platform role definition, content frameworks, creator strategies, community models, and always-on vs campaign approaches Develop and lead high-quality strategy outputs (playbooks, POVs, roadmaps, launch frameworks, decks) that are clear, actionable, and client-ready Translate data, insights, and cultural signals into strong strategic direction—not just reporting Act as a clear point-of-view leader on platform evolution, emerging formats, trends, and regulatory changes—proactively advising clients on what matters, why it matters, and what to do next Content, Creators & Production Fluency Oversee social content development in partnership with creative, community, and production teams—ensuring work is social-native, culturally relevant, and built for platforms, not adapted to them Lead influencer and creator strategies from selection through execution and measurement, grounded in relevance, credibility, and performance—not vanity metrics Understand production renalities across creator-led, mobile-first, and higher-end productions, guiding teams and clients toward the right level of craft for the objective Team Leadership & Ways of Working Lead, mentor, and grow strategists and junior talent, setting a high bar for thinking, curiosity, rigor, and collaboration Build new ways of working that break silos across strategy, content, media, performance, and analytics Champion knowledge-sharing, experimentation, and continuous evolution within the Social & Content practice Growth & New Business Support and lead social strategy across pitches, renewals, and growth opportunities Help shape and represent Publicis’ social POV in the market, contributing to thought leadership and case-worthy work