Senior Digital Strategy Planner
Job Description
Location: Kraków, Warsaw or remote (Poland)
Join Admind Branding & Communications, the largest global branding agency in Poland. As a certified B Corp, we're all about creating branding experiences that not only transform organizations, such as ABB, UBS, Syngenta, Acceleron, and Hitachi, but also make a positive impact on the world.
At Admind you'll be working alongside more than 200 creative experts from over 15 countries. You'll become part of an international community that specializes in design and branding strategy, where diversity, equity, and inclusion are valued part of the experience.
We work in a supportive feedback culture, where regular, honest conversations help you feel confident, stay aligned, and continue growing. You'll have the chance to help us use conscious branding to become a force for good, making a real difference for the environment, our employees, and society as a whole.
Come and make an impact with us!
What you will do:
Create and plan digital marketing campaigns for B2B clients, including recommending the most effective channels, touchpoints and formats (with a strong focus on LinkedIn Ads)
Research customer behaviors and preferred digital channels
Translate brand and marketing strategy into clear digital campaign plans and actionable marketing activities
Develop recommendations for lead generation initiatives, including lead magnets and content-driven campaigns
Collaborate with brand management and business teams to ensure campaigns align with brand positioning and B2B communication objectives
Identify key channels and analyze campaign performance and provide data-driven insights and recommendations for optimization
Define campaign KPIs and success metrics aligned with marketing and business goals
Work closely with internal teams and external agencies to implement and optimize campaign strategies across multiple projects
Stay up to date with digital marketing trends and innovations, including emerging applications of AI in marketing