Job Description
Global Paid Social Executive
Department: Digital Marketing
Employment Type: Permanent - Full Time
Location: Head Office, London
Description
You will be primarily responsible for the execution and optimisation of Paid Social campaigns and collaborating with the wider Paid Media team to ensure a seamless and effective delivery of campaigns across channels including Meta and Tiktok primarily, with additional support in Reddit, Pinterest, Amazon, and/or Google if needed.
Key Responsibilities
- Execute and optimise Paid Social campaigns in line with the global paid marketing strategy and performance targets.
- Support the delivery of the global paid marketing strategy through high-quality campaign set-up, optimisation, and ongoing performance management.
- Support the Paid Social Leads with the execution and optimisation of campaigns across platforms including Meta, TikTok, Reddit and Pinterest.
- Support affiliate and paid search activity, including campaign execution, performance monitoring, and optimisation where required.
- Monitor performance on a daily and weekly basis, identifying optimisation opportunities and feeding insights back to the Paid Social Lead.
- Analyse performance and support reporting on results and ROI across multiple markets.
- Leverage data and insights to improve campaign efficiency, budget allocation, and overall performance.
- Support testing across audiences, creatives, targeting, and campaign structures, implementing learnings to improve results.
- Work closely with the eCommerce, analytics, CRM, and creative teams to ensure campaigns are delivered accurately and on time.
- Support forecasting, budget tracking, and campaign pacing to ensure activity remains aligned to targets.
Skills, Knowledge and Expertise
- Agency or in-house experience in paid media, with hands-on, in-platform Paid Social experience.
- Proven experience setting up, managing, and optimising Paid Social campaigns with a strong understanding of performance drivers and KPIs.
- Comfortable being accountable for the return on substantial (six-figure) marketing budgets.
- Experience supporting Paid Search, Amazon, and/or Affiliate activity is a nice to have, but not essential.
- Analytical mindset with strong proficiency in Excel / Google Sheets, and familiarity with tools such as Google Analytics, BI platforms, or similar.
- Comfortable working with data and translating insights into clear actions.
- Strong project management and organisational skills.
- Excellent communication skills.
Benefits
- We operate a Hybrid Working Policy which means three days in our Baker Street (London) offices and two days working from home. We also offer flexible working hours, core hours are between 10am - 4pm.
- 27 days holidays plus your birthday off!
- Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L'OCCITANE Group products (including L'Occitane, Erborian and more)
- Excellent well-being policies including enhanced Maternity & Paternity policies, Income Protection, Life Assurance and more
- Company Pension Scheme
- Healthcare Cash Plan (with Dental)
- Access to Medicash Plan - which covers a broad range of medical services
- Employee Assistance Programme for all Associates and their families
- Cycle to Work Scheme, Season Ticket Loan, Length of Service Awards
- Much, much more!
