Regional Marketing Manager

About this Position You’ll work in APAC regional marketing team, a super international and diverse team with colleagues from different countries and backgrounds, highly positive and collaborative team culture. It’s a role with high level of exposure in the organization- you’ll have the chance to work with regional colleagues, global headquarter team, and over 10 local country teams to shape brand strategy and drive innovation. What you´ll do NEW PRODUCTS DEVELOPMENT: - Market intelligence: familiarizes with regional and local trends, shares insights regionally, supports the ideation process. - Provides category expertise, runs country portfolio review and identifies white spots, builds innovation roadmap for responsible brands. - Executes assigned New Product Development projects including conceptualization, validations (GOI, GOII), development and implementation. - Steers projects according to Henkel’s innovation process together with internal and external partners (R D, NPI, Supply Chain, Purchasing, Production, Legal, Agencies, etc.) to ensure OTIF delivery. BRAND COMMUNICATION DEVELOPMENT: - Develops brand communication guideline and assets in alignment with country needs, including communication platform, brand book, KV, CI, video, PR pack shots etc., cascading to markets to ensure execution consistency. - Constantly communicates with markets and shares best practices. LAUNCH PLANNING TRACKING: - Reviews local launch plan and media planning efficiency to drive awareness, consideration, conversion, and purchase. - Launch tracking: closely monitors launch performance and coordinates with markets to seek optimization opportunity. BUDGET MANAGEMENT: - Sets up regional marketing budget for responsible brands and maintains tracking tool. - Processes marketing spending in accordance with budget and improves ROI.