Job Description
If you believe that demand generation is the engine of revenue growth, that urgency is a competitive advantage, and that a marketer’s job is not finished until pipeline is created, you may be a perfect fit for SpryPoint’s Head of Marketing.
This is a full-stack marketing leadership role. The Head of Marketing serves as a strategic partner to the CRO and executive leadership team, owning the programs, systems, and content that create inbound pipeline, drive market awareness, and sharpen SpryPoint’s position as the category-defining native SaaS platform in the utility CIS market. This is a builder role - you will inherit a lean marketing function with a strong contractor base and be accountable for transforming it into a measurable demand creation engine.
SpryPoint’s buyers are utility directors, CFOs, and executive teams operating in slow, multi-stakeholder procurement environments, frequently guided by selection consultants, with buying cycles that span 18 to 24 months. The North American utility market is in the middle of a generational technology replacement Supercycle, with the majority of existing Customer Information Systems 20 to 40 years old. The Head of Marketing must understand how to create early awareness before an RFP is issued, disrupt the status quo of incumbent upgrade decisions, and sustain engagement across a long and complex buying journey.
This role requires a revenue marketing-led profile with strong product marketing instincts. The ideal candidate excels in demand generation, pipeline creation, and field/partner alignment- and brings a working command of product positioning, competitive messaging, and buyer narrative. A dedicated PMM/Brand hire will be added in a future phase to extend and deepen the positioning function.
If you believe that demand generation is the engine of revenue growth, that urgency is a competitive advantage, and that a marketer’s job is not finished until pipeline is created, you may be a perfect fit for SpryPoint’s Head of Marketing.
This is a full-stack marketing leadership role. The Head of Marketing serves as a strategic partner to the CRO and executive leadership team, owning the programs, systems, and content that create inbound pipeline, drive market awareness, and sharpen SpryPoint’s position as the category-defining native SaaS platform in the utility CIS market. This is a builder role - you will inherit a lean marketing function with a strong contractor base and be accountable for transforming it into a measurable demand creation engine.
SpryPoint’s buyers are utility directors, CFOs, and executive teams operating in slow, multi-stakeholder procurement environments, frequently guided by selection consultants, with buying cycles that span 18 to 24 months. The North American utility market is in the middle of a generational technology replacement Supercycle, with the majority of existing Customer Information Systems 20 to 40 years old. The Head of Marketing must understand how to create early awareness before an RFP is issued, disrupt the status quo of incumbent upgrade decisions, and sustain engagement across a long and complex buying journey.
This role requires a revenue marketing-led profile with strong product marketing instincts. The ideal candidate excels in demand generation, pipeline creation, and field/partner alignment- and brings a working command of product positioning, competitive messaging, and buyer narrative. A dedicated PMM/Brand hire will be added in a future phase to extend and deepen the positioning function.