Head of Digital Product Europe (m/f/d)

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 7100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

 

YOUR RESPONSIBILITIES:

• Product Vision & Strategy: Define and drive the vision and strategy for the entire digital product portfolio across EMEA, owning product capabilities at a business level and ensuring alignment with overall commercial objectives while acting as a key member of the Digital EMEA leadership team.
• Roadmap & Strategic Direction: Co-own the digital product roadmap and strategic direction for EMEA together with the Senior Director Digital EMEA and Global stakeholders, translating business needs into scalable product solutions.
• Team Leadership & Development: Lead, mentor, and develop a high-performing product team, fostering a culture of customer-centricity, data-driven decision-making, and agile delivery.
• Stakeholder & Business Alignment: Act as the central interface between business stakeholders and product teams, ensuring clear prioritization and a well-defined, impactful product backlog.
• Agile Delivery & Execution: Own and execute the product roadmap using agile methodologies, ensuring timely delivery of features, integrations, and optimizations within budget and quality standards.
• Technical Oversight & Vendor Management: Provide technical oversight and manage external vendors and technology partners, ensuring alignment with strategic goals, technical standards, and performance expectations.
• KPI Ownership & Performance Optimization: Define, monitor, and report on key product KPIs, deriving actionable insights to continuously improve product outcomes.

 

YOUR PROFILE:

• 10+ years of experience in digital product management, with a proven track record of scaling e-commerce platforms, ideally within retail, fashion, or lifestyle environments.
• Strong technical understanding of modern web technologies and e-commerce architectures (e.g., APIs, microservices, frontend frameworks), with the ability to collaborate effectively with engineering teams.
• Extensive experience in agile product management and project delivery (Scrum, Kanban), as well as hands-on familiarity with tools such as Jira and Confluence.
• Proven leadership experience (3–5+ years) in building, managing, and developing high-performing product teams.
• Strong analytical mindset with the ability to leverage data, user research, and testing methodologies (e.g., Google Analytics, Tableau, A/B testing) to drive informed product decisions and oversee complex technical implementations 
• Excellent stakeholder management and communication skills, with the ability to align diverse teams and clearly articulate product vision and strategy to both technical and non-technical audiences.
• Strong business acumen with a strategic mindset, balanced by a pragmatic, solution-oriented approach to execution.
• Hands-on mentality with a strong sense of ownership, a passion for driving change, and delivering measurable business impact.
• Fluent in English; German is a plus.

 

 

WE OFFER:

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. Our Talent Acquisition team is looking forward to receiving your online application! Please hand in your application in English.