Business Development Sales Representative (BDSR)

Effective: 2.12.2026

Accelerate Market Growth. Own the Territory. Build Your Career.

At Southeastern Equipment Company (SEC), we don’t just sell equipment — we help our customers win.

We’re looking for a high-energy, analytically driven, field-focused sales professional to take ownership of market expansion in Franklin County and surrounding areas. This is not an entry-level sales job. This is a launchpad into a long-term Outside Sales career with structured development and real territory impact.

If you’re competitive, data-driven, and hungry to build something bigger than yourself — keep reading.

Primary Responsibility Summary

The Business Development Sales Representative (BDSR) is a high-impact, field-based sales role responsible for accelerating market penetration and expanding SEC’s customer footprint.

As the territory’s Data Intelligence Champion, you will:

• Leverage advanced market analytics to uncover underserved segments

• Reactivate dormant accounts

• Displace competitive fleets

• Convert insights into real revenue

This role bridges strategic data with boots-on-the-ground execution.

You will manage the full sales cycle — from prospecting and qualification to closing and CRM documentation — while partnering closely with the assigned Outside Sales Representative (OSR).

This position is a structured development path into a future OSR role.

Reporting Structure

Reports To: Regional Sales Manager
Works Closely With: Assigned Territory Outside Sales Representative (OSR)

Travel Requirements

This is a field-based role requiring extensive travel within Franklin County and surrounding areas.

• 50–75% of time in the field

• Majority of travel within 1–2 hours of the home branch

• Occasional overnight travel for training, vendor events, and company meetings

FLSA Classification

Exempt

Performance Metrics

You will be accountable for:

• Market Share Growth in CCE Products (Pilot Geography)

• Dollar Value of Opportunities Created

• Revenue and Gross Profit Attainment

• Dormant & Competitive Account Conversions

• Weekly Face-to-Face Meetings with Data-Identified Prospects

• CRM Activity & Data Integrity Compliance

Our Mission, Vision & Values

Mission: To help our customers win.
Vision: To be a leading solutions provider in the construction and related industries.

Values:

• Hustle

• Thoughtful

• Passion

• Customer Focused

If these resonate with you, you’ll fit here.

Core Responsibilities

Market Development & Account Management (Grow & Maintain)

• Execute a focused growth strategy using Advanced Market Analytics

• Identify and prioritize high-value prospects

• Reactivate dormant accounts

• Target competitive fleet displacement opportunities

• Maintain detailed CRM documentation

• Provide territory and competitive intelligence feedback

• Stay informed on industry and product trends

Sales Generation & Execution (Close)

• Own the full sales cycle: prospect → qualify → quote → negotiate → close

• Conduct equipment demos and deliver value-based presentations

• Collaborate with Territory OSR for full market coverage

• Drive new, used, and rental equipment sales

• Identify cross-sell opportunities for Parts & Service

• Generate and transition qualified leads when appropriate

Market Intelligence Leadership (Inform)

• Serve as territory Data Intelligence Champion

• Master proprietary analytics and market reporting systems

• Translate data into structured daily/weekly sales plans

• Provide proof-of-concept feedback to refine the data-driven selling model

• Complete ongoing product and sales training

Sales Documentation & Planning

• Maintain accurate CRM entries

• Track progress toward market share targets

• Update contact records and planning sheets

• Develop weekly and long-term territory plans

• Prepare quotes and proposals

Cross-Functional & Administrative Duties

• Support credit and collections resolution

• Partner with Marketing, Parts, Service, and Operations

• Participate in open houses and dealership events

• Travel with departments to promote integrated solutions

• Perform additional duties as assigned

3-Year Development Path

This role is part of SEC’s structured pipeline for future Outside Sales Representatives.

Over three years, you will receive intensive development in:

• Product knowledge & application

• Advanced market analytics

• Competitive displacement strategy

• Negotiation mastery

• Closing excellence

Successful completion leads to transition into a full OSR role with an assigned or newly created territory.

This is a career path — not just a job.

Compensation & Benefits

Base Salary: $75,000
Target Commission Variable: $25,000
Total Target Compensation: $100,000

Additional Benefits:

• Comprehensive benefits package

• Vehicle allowance or company vehicle

• Full field-technology stack

• Professional development investment

Education & Experience

Education (Preferred):
Bachelor’s Degree in Business, Agribusiness, Marketing, or related field

Experience:

• 1–3 years of sales experience required

• Heavy equipment, industrial, construction, or technical sales preferred

Skills & Abilities

• Strong data literacy and analytical thinking

• Ability to convert insights into sales action

• CRM and Microsoft Office proficiency

• Strong relationship-building skills

• Clear ambition for a long-term Outside Sales career

• High organization and territory management discipline

Physical Requirements & Work Environment

This is an active, field-based role.

• Frequent driving

• Jobsite exposure and outdoor weather conditions

• Climbing and inspecting heavy equipment

• Navigating uneven terrain

• Lifting up to 50 lbs occasionally

• Exposure to noise, mechanical parts, temperature extremes

Appropriate PPE may be required.

If you are competitive, analytical, and motivated to build a long-term sales career in a high-performance environment — we want to meet you.

Apply today and start building your territory.