Product Marketing Manager, TikTok LIVE

About The Team: The TikTok Product Marketing team is a dynamic group of creative thinkers and strategic builders, united by a passion for storytelling, culture, and innovation. At TikTok, we believe that live content creates new ways for viewers and creators to explore real-time creativity, deeper engagement, and meaningful experiences at scale.

About The Role: We are looking for a Product Marketing Manager, with a track record of bringing campaigns and products to market. This is a critical role that will focus on setting our global marketing strategies and execution plans to bring our live-streaming product to billions of users and creators worldwide. This is a high-impact role at the intersection of product, culture, and storytelling. You will define global positioning, craft compelling narratives, and lead end-to-end campaign execution, while partnering closely with product, regional marketing, and cross-functional teams to scale adoption and deepen understanding of TikTok LIVE across markets.

This individual will be able to spearhead global product marketing strategies, positioning, messaging and creatives, while enabling aligned campaigns that also reflect positioning nuances.

Responsibilities

• Campaign Development & Execution: Lead end-to-end development and execution of high-impact marketing campaigns.Translate product features and/or programs into compelling, culturally relevant stories that drive awareness and adoption. Ensure that all marketing materials, creative, messaging, and timelines are aligned with campaign goals.
• Cross-Functional Coordination: Work closely with creative, media, social, LIVE Opetations, PR, LIVE Product Managers, insights, finance, and other internal teams to ensure campaigns are effectively planned and executed across all channels. Align global strategy with regional teams to ensure effective, locally nuanced execution. Act as a connective force across a highly matrixed organization.
• Program Coordination: Support planning for our owned LIVE Programs. Inclusive of materials creations, agency management, and on-site management. Identify opportunities to innovate formats and elevate creator and viewer experiences.
• Brand Consistency: Ensure all marketing campaigns and materials are consistent with the company’s brand voice, messaging, and design standards. Maintain brand integrity across all touch points.

Minimum Qualifications:

• 5+ years of experience in product marketing, campaign management, or integrated marketing
• Proven track record of launching campaigns that drive product awareness and adoption
• Strong project management skills with the ability to manage multiple workstreams simultaneously
• Demonstrated ability to collaborate effectively across cross-functional teams
• Creative thinker with a passion for storytelling and culture

Preferred Qualifications:

• Experience in livestreaming, creator platforms, or social media ecosystems
• Experience developing and executing global marketing campaigns
• Comfortable operating in a fast-paced, highly matrixed environment
• Strong communication and presentation skills, with the ability to influence stakeholders at all levels
• Deep passion for TikTok, creators, and the evolving digital culture landscape