Marketing Manager

Collect and analyze market data to generate insights and identify business opportunities. Define and implement a 3-year vision and annual marketing plans aligned with corporate strategy and market needs. Adjust short-term objectives and marketing tactics (product, pricing, positioning, promotions) to meet forecasts. Build strong relationships with key opinion leaders, customers, and collaborate with sales/key account teams. Manage communications, public relations agencies, and participate in customer events, congresses, and symposiums. Oversee resource planning, KPI analysis, ROI measurement, and ensure alignment with supply chain, finance, and CRM teams. Influence internal teams (sales, veterinary services, digital marketing) to adopt and execute the range marketing strategy.