Job Description
Job Title: Assistant Manager, Marketing Go-To-Market
Location: Singapore
About the Role
We are looking for a dynamic and result-driven Marketing Assistant Manager to co-lead the planning and execution of Go-To-Market (GTM) Initiatives drive acquisition, engagement, and retention. This role will oversee integrated marketing campaigns across multiple channels and ensure that marketing strategies effectively support business growth.
The ideal candidate combines strong marketing fundamentals with analytical thinking and execution excellence, cross-functionally.
Key Responsibilities
1. Campaign Planning & Execution
Co-lead the planning and execution of integrated marketing campaigns across digital, social, and offline channels
Co-develop go-to-market strategies for new products, promotions, and key marketing initiatives
Work with agencies and internal teams to develop campaign, messaging, and media strategies
Manage campaign timelines, deliverables, and budgets to ensure successful launches
Monitor campaign performance and drive optimization to improve marketing effectiveness and ROI
2. Brand & Content Management
Ensure brand messaging and positioning remain consistent across all marketing touchpoints
Oversee the development of marketing assets such as digital ads, EDMs, social content, and promotional materials
Manage marketing calendars, product launches, and brand engagement initiatives
Collaborate with creative agencies to develop compelling marketing content that resonates with target audiences
3. Performance Marketing & Analytics
Analyze campaign performance data to generate insights and optimize marketing strategies
Work with CRM teams to design lifecycle marketing programs that improve engagement and retention
Monitor competitor campaigns and market trends to identify opportunities for differentiation
4. Cross-Functional Collaboration
Partner closely with product, sales, and customer support teams to align marketing initiatives with business objectives
Manage agency partners, media vendors, and marketing suppliers to ensure high-quality campaign delivery
Oversee marketing budgets, tracking campaign spend and ensuring efficient allocation of resources
Requirements
4–6 years of marketing experience, preferably in B2C or customer-centric industries
Hands-on experience in executing digital and offline campaigns
Proficiency in tools are preferred like Meta Ads Manager, Google Ads/ Analytics and marketing campaign platforms
Strong analytical skills with the ability to interpret data and generate actionable insights
Excellent project management and communication skills
Collaborative mindset with attention to detail and execution excellence
Background in telecommunications, fintech, or digital-first consumer brands
Familiarity with design tools (e.g. Canva, Adobe Suite) and engagement with creative agencies
Comfortable working in a fast-paced, driven environment
Ability to use Ai tools for designing