Senior Communications Planning Director

Company description At Zenith, we are a connected team with purpose

We are driven to create new perspectives through modern media

We believe marketing is a powerful investment that can build and grow brands and increase business profitability

So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do

We pride ourselves on delivering return on investment, imagination, and insight

Central to this vision is the knowledge that we are only as good as our people

To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry

We know it is not the sum of one but the sum of all of us that make us great

Our behaviors are: Be Bold, Be Kind, Be Better Together

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential

We offer progressive flexible working options to everyone at all levels — it’s not a policy

It’s behavior-led and reinforced through our values

Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation

We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other

Overview About the role As a Senior Communications Planning Director, you’ll sit at the heart of a global blue-chip client, shaping how audiences experience a brand across markets and moments

This is a rare opportunity to step into a high-profile piece of business where the scale, complexity and visibility are unmatched

You’ll play a central role in establishing the planning approach from the ground up, helping define how this client shows up across channels, regions and key cultural moments

In this pivotal strategic role, you’ll connect business ambition, audience insight and channel thinking to deliver measurable impact

You’ll lead end-to-end communications planning, balancing long-term brand building with performance outcomes, while operating across a sophisticated, multi-market ecosystem

You’ll partner with senior stakeholders, influence internationally connected strategy, and bring together the best of creativity, data and media innovation - from advanced digital channels to high-impact, culturally meaningful campaigns

If you’re motivated by solving complex challenges, working at scale, and building something with real influence - this is a career-defining opportunity

What you will do with us: Lead the development of insight-led, data-driven communications strategies that deliver measurable ROI across digital and offline channels

Establish and govern planning frameworks, ensuring consistency, quality and best practice adoption across markets and teams

Own the end-to-end planning craft, ensuring consistency, quality and clarity across all outputs

Design full-funnel communications approaches across paid, owned and earned channels, mapping the complete consumer journey

Build trusted relationships with clients and stakeholders, acting as a strategic advisor on channel strategy, audience insight and campaign effectiveness

Present strategies and recommendations with clarity, confidence and influence

Oversee the rollout and governance of planning frameworks and playbooks across markets, ensuring local adaptation without compromising strategic integrity

Develop scalable ways of working that enable consistency while allowing for regional nuance and flexibility

Lead post-campaign analysis, translating results into actionable learnings and future planning principles

Drive continuous optimisation of channel mix, sequencing and audience strategies to maximise impact

Coach and mentor, fostering a culture of collaboration, curiosity and continuous improvement

Work seamlessly across strategy, analytics and specialist teams to deliver integrated, high-impact outputs

Champion new thinking in communications planning, pushing boundaries across digital, social and emerging channels

Act as a communications planning subject matter expert, contributing to capability uplift through coaching, collaboration, and hands on problem solving

What You’ll Bring: 6+ years’ experience of full-funnel media planning across digital and offline channels, ideally in a regional or multi-market environment for complex, high-value client accounts

Strong strategic mindset with the ability to translate data and insights into clear, actionable plans

Experience developing and governing planning frameworks, playbooks or ways of working across teams or markets, balancing strategic direction with local market flexibility and consistency at scale

Confident stakeholder management, with experience engaging senior clients and influencing decision-making

Demonstrated ability to connect brand and performance thinking to drive measurable business outcomes

Strong storytelling and presentation skills, with the ability to simplify complexity

Experience mentoring or leading teams, with a collaborative and inclusive leadership style

Curiosity and passion for innovation across media, technology and consumer behaviour

Demonstrated ability to prioritise, manage multiple workstreams, and operate effectively in fast-paced environments

Exposure to test-and-learn frameworks, innovation programmes, or advanced data-led planning environments

Experience managing teams, coaching talent, or contributing to capability building within an agency environment

A clear sense of planning rigour and governance, including budget stewardship, risk awareness, and accountability

You are: Strategic, curious and solutions focused

Commercially minded, with a focus on delivering measurable business outcomes and continuous improvement

A confident communicator who can simplify complexity

Collaborative, inclusive and team oriented

Adaptable and comfortable navigating change

Detail-oriented, organised, and accountable

What you’re looking for: A supportive and collaborative culture

Clients who are encourage innovative thinking and are open to be challenged

Ambition to fulfil your career goals in a business large enough to accommodate them. #LI-LJ1 Additional information Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses

You can learn more about us at www.publicisgroupeanz.com

Enjoy all the perks that come with our network offering: A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing

A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us." Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network

Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes

A culture of open feedback and support to reach your goals through our Career Conversations program

A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees

Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service

Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year

Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave

Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs

A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses

Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/ Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network

If you don't tick every box in this ad, please don't rule yourself out

Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement

We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply

Diversity

Inclusion

Equity

More than just words; these are part of our DNA

At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation

We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate

We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions

Uniqueness is powerful; without it, we wouldn't be where we are today

So be you — we like it that way

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process

If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.