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CRM and Digital Project Success Manager
Omaha, NEPosted Today
remote
Job Description
Job Id:
266
# of Openings:
1
Knowledge, Skills, and Abilities:
Your Story:
Position Title: CRM and Digital Project Success Manager
Supported by: Director of Marketing and Communications
FLSA Status: Exempt, Full-Time
Our Story:
Food Bank for the Heartland has connected our communities with food, resources, and hope since 1981. The fight against hunger is our ongoing, collaborative effort. We work with individuals, organizations, food manufacturers and distributors, grocery stores, the USDA, and Feeding America to procure food and purchase food to supplement donations. Through the collective power of our leadership, employees, partners, volunteers, and donors, we can reach more communities, serve more people, and address food insecurity more directly and effectively. As new needs arise, we are ready.
Our Philosophy: Every service we provide, program we offer, and decision we make is rooted in our core Mission, Vision, and Values.
In Short:
The CRM and Digital Project Success Manager is responsible for leading the strategy, management, execution, and optimization of email and other digital engagement initiatives across the organization. This role serves as a cross-functional partner within External Affairs, leveraging the organization’s CRM platform and digital communication tools to elevate our brand experience and strengthen engagement with current and potential donors, volunteers, advocates, policy makers, and staff.
This position combines data analysis, project management, CRM administration, email and digital communications, and collaboration to support organizational growth and mission impact. The CRM and Digital Project Success Manager will oversee email marketing strategy and execution, audience segmentation, automated communication journeys, reporting and analytics, and digital project management while helping maximize the organization’s investment in Bloomerang and related technologies.
Your Mission:
Supported by: Director of Marketing and Communications
FLSA Status: Exempt, Full-Time
Our Story:
Food Bank for the Heartland has connected our communities with food, resources, and hope since 1981. The fight against hunger is our ongoing, collaborative effort. We work with individuals, organizations, food manufacturers and distributors, grocery stores, the USDA, and Feeding America to procure food and purchase food to supplement donations. Through the collective power of our leadership, employees, partners, volunteers, and donors, we can reach more communities, serve more people, and address food insecurity more directly and effectively. As new needs arise, we are ready.
Our Philosophy: Every service we provide, program we offer, and decision we make is rooted in our core Mission, Vision, and Values.
In Short:
The CRM and Digital Project Success Manager is responsible for leading the strategy, management, execution, and optimization of email and other digital engagement initiatives across the organization. This role serves as a cross-functional partner within External Affairs, leveraging the organization’s CRM platform and digital communication tools to elevate our brand experience and strengthen engagement with current and potential donors, volunteers, advocates, policy makers, and staff.
This position combines data analysis, project management, CRM administration, email and digital communications, and collaboration to support organizational growth and mission impact. The CRM and Digital Project Success Manager will oversee email marketing strategy and execution, audience segmentation, automated communication journeys, reporting and analytics, and digital project management while helping maximize the organization’s investment in Bloomerang and related technologies.
Your Mission:
- Research, Data Gathering and Analysis
- Collaborate with the Associate Director of Advancement Services and Capital Campaign Operations, Director of Development, Annual Giving Officer, and Assistant Director and Director of Marketing and Communications to collect, organize, analyze, and interpret email data from the CRM and other digital platforms.
- Monitor donor trends, audience engagement metrics, email performance, and A/B testing results to identify opportunities for improved outreach and engagement strategies.
- Recommend and implement enhancements to CRM workflows, digital giving forms, audience segmentation, and website integration.
- Utilize reporting and analytics to evaluate campaign performance and guide continuous improvement efforts.
- Leverage AI-powered tools within Bloomerang and other digital platforms to improve efficiency, personalization, and audience engagement.
- Collaboration and Connection
- Serve as a key liaison among the Development, Marketing and Communications, Advocacy, and Volunteer teams within External Affairs to ensure aligned messaging, managed execution, and timely project completion.
- Lead cross-functional digital campaign timelines, deliverables, audience targeting, and communication schedules across departments.
- Manage collaboration related to content development, including written messaging, graphics, audience segmentation, and technical email deployment.
- Work closely with the Annual Giving Officer and external partners, to align digital communication strategies with direct mail campaigns and broader fundraising initiatives.
- Partner with internal stakeholders including the Associate Director of Advancement Services and Campaign Operations, Volunteer Coordinator, Government Relations and Advocacy Officer, and Marketing and Communications team members to support organization-wide engagement goals.
- Facilitation and Execution
- Develop, implement, and manage a comprehensive email communication strategy supporting fundraising, donor cultivation and stewardship, volunteer engagement, network partner communications, advocacy efforts, Foodies communications, event promotion, and organizational awareness with support from teams across the Food Bank.
- Build and execute both one-time and automated email campaigns, including welcome series, volunteer registration workflows, donor stewardship sequences, lapsed donor re-engagement campaigns, campaigns focused on advocacy, and other audience-based communication paths.
- Manage audience segmentation, email deployment, deliverability, quality assurance, and campaign performance tracking.
- Develop and write compelling email copy and digital communication content that aligns with organizational messaging, fundraising goals, donor engagement strategies, volunteer outreach, and advocacy initiatives.
- Maintain and optimize communication workflows within the CRM platform to support scalability and long-term engagement strategies.
- Identify opportunities to expand digital communication capabilities and improve organizational efficiency through strategic use of CRM technology and automation tools.
- Other duties that are entrusted within your scope of practice.
Knowledge, Skills, and Abilities:
- Commitment to the FBFH mission and values
- Efficiency in data analysis and reporting.
- Strong project management and execution skills.
- Strong attention to detail with a focus on accuracy, documentation, and consistency.
- Effective interpersonal and communication skills focused on relationship-building, active listening, and support.
- Strong organizational and time management skills, with the ability to manage multiple priorities in a fast-paced environment
- Ability to communicate clearly and effectively across all levels of the organization, including cross-functional teams
- Ability to build trust, credibility, and strong working relationships across teams
- A dynamic team player and collaborative leader, driving synergy within the department and across all functions, fostering a unified approach to achieving organizational goals.
- Exceptional relationship-building skills, proven ability to communicate and collaborate effectively with diverse internal and external stakeholders, fostering trust and driving meaningful partnerships.
- Ability to juggle multiple projects, with attention to detail and accuracy, while adhering to deadlines.
- Highly adaptable and resilient, with a proven ability to confidently manage change and navigate competing priorities seamlessly, maintaining focus and driving success without losing momentum in a high-paced, multitasking environment.
- Proficiency in Microsoft Office Suite, data analytics tools, and relevant business software such as Bloomerang, and WYSIWYG.
Your Story:
- Bachelor’s degree in Communications, Nonprofit Management, eCommerce, or a related field, or equivalent relevant experience required.
- Minimum of three (3) years of marketing, annual giving, donor relations, or eCommerce project management required.
- Expertise in using robust CRM platforms is a plus.
- Lived experience with the impacts of systemic racism or marginalization is a plus.
About The Team:
Everyone at Food Bank for the Heartland, from our administrative staff and warehouse employees to our team members working in partnership in the various community locations, shares a common vision: to help eliminate hunger in our service area—one initiative, program, and thoughtful decision at a time. Our culture is committed to welcoming you to our table, supporting your passion and drive, and focusing on diversity, growth, and community involvement.
The CRM and Digital Project Success Manager is part of the External Affairs team, which brings together Advancement Services, Development, Government Affairs, Marketing and Communications, and Volunteer teams. This team works in close partnership. This position is directly supported by the Director of Marketing and Communications.
We provide an environment to help you succeed.
Food Bank for the Heartland is an equal-opportunity employer, and we’re excited to work with talented and empathetic people of all identities. As required by law and in line with our commitment to diversity, inclusion, belonging, and equity, FBFH does not discriminate based on someone’s identity in any aspect of hiring or employment. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences. FBFH will consider all qualified applicants.
FBFH is committed to inclusion. As part of this commitment, FBFH welcomes applications from individuals with disabilities and will work to provide reasonable accommodation. If reasonable accommodations are needed to participate in the job application or interview process, don't hesitate to get in touch with [email protected]
We empower your well-being by prioritizing your health, growth, and balance to ensure you thrive both personally and professionally.
We prioritize your well-being by offering a comprehensive benefits package, including medical, retirement, supplemental, and leave benefits. Additionally, we provide resources like our Employee Assistant Program, designed to support your overall health and personal needs, ensuring you thrive both at work and in life.
Everyone at Food Bank for the Heartland, from our administrative staff and warehouse employees to our team members working in partnership in the various community locations, shares a common vision: to help eliminate hunger in our service area—one initiative, program, and thoughtful decision at a time. Our culture is committed to welcoming you to our table, supporting your passion and drive, and focusing on diversity, growth, and community involvement.
The CRM and Digital Project Success Manager is part of the External Affairs team, which brings together Advancement Services, Development, Government Affairs, Marketing and Communications, and Volunteer teams. This team works in close partnership. This position is directly supported by the Director of Marketing and Communications.
We provide an environment to help you succeed.
Food Bank for the Heartland is an equal-opportunity employer, and we’re excited to work with talented and empathetic people of all identities. As required by law and in line with our commitment to diversity, inclusion, belonging, and equity, FBFH does not discriminate based on someone’s identity in any aspect of hiring or employment. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences. FBFH will consider all qualified applicants.
FBFH is committed to inclusion. As part of this commitment, FBFH welcomes applications from individuals with disabilities and will work to provide reasonable accommodation. If reasonable accommodations are needed to participate in the job application or interview process, don't hesitate to get in touch with [email protected]
We empower your well-being by prioritizing your health, growth, and balance to ensure you thrive both personally and professionally.
We prioritize your well-being by offering a comprehensive benefits package, including medical, retirement, supplemental, and leave benefits. Additionally, we provide resources like our Employee Assistant Program, designed to support your overall health and personal needs, ensuring you thrive both at work and in life.
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