Job Description
Summary
Lead Bühler's content strategy and production capability, establishing corporate frameworks while building a high-performing team that serves as strategic consultants and production partners to business units, regions and corporate functions. Transform corporate communications from channel-focused execution to stakeholder-centered content that informs our customers' decisions and shapes our stakeholders' opinions, translating complex industrial narratives into compelling content across digital and traditional channels.
Job Responsibilities
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You establish corporate content strategy frameworks aligned with brand narrative and business priorities for diverse external stakeholders (customers, prospects, partners, industry, public)
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You own corporate digital channels (web, LinkedIn, YouTube) and provide strategic consulting to regions, business units, and marketing on communication approach, channel selection, and stakeholder engagement
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You lead and develop a multidisciplinary team as strategic business partners, fostering a culture that balances strategic thinking with production excellence
- You oversee editorial quality for team-produced content and ensure quality standards for business unit and regional content developed through team consultation (written, video, digital, multimedia)
Qualifications
- Degree in Business Administration, Communications, Marketing as well as 10 years experience in corporate communications, content strategy, or editorial leadership in B2B industrial/technology sectors, with demonstrated ability to create content frameworks that work across cultures while allowing for local market adaptation
- Experience leading teams or projects with demonstrated ability to coach, develop, and influence others
- Deep expertise in editorial craft, digital content, and multi-channel storytelling
- Strong strategic thinking with hands-on execution capability and excellent stakeholder management and consulting skills
- Very good communication skills in German and English (Level C1)