Deliver research programs in their entirety, managing agencies, project briefing, research design, analysis planning, and final delivery of results to global stakeholders.
Execute a range of research projects including personas, positioning, messaging, pricing, feature prioritization, creative testing, and ad hoc analysis. Be a go-to quantitative expert that understands core economic principles around pricing, consumer elasticity, and heuristics.
Use multiple datasets, such as member surveys, syndicated data, social data, and primary research, to tell a full story about user needs and brand services.
Build cross-functional partnerships to identify business questions and opportunities, delivering insights that influence YouTube marketing strategies.
Develop business-relevant conclusions and communicate narratives effectively to executive stakeholders (e.g., Director/VP level), capturing regional and local nuances.

Insights Manager, Subscriptions, Connected TV, YouTube Marketing

Job Description