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Job Description
- Define and own the media effectiveness agenda and priorities by industry, working in close collaboration with Sales teams (Industry Heads and Industry Managers).
- Develop and lead the media effectiveness strategy and roadmap of prioritized clients, aligned with customers business objectives and integrated into Joint Business Plans.
- Accelerate the timely delivery of media effectiveness roadmaps and drive the adoption of modern measurement solutions (MMMs and incrementality tests) across the vertical, working hand-in-hand with the Data and Measurement Leads when relevant.
- Expand media effectiveness solutions (MMM, tests and experiments) adoption through partners and agencies partner and agency teams to execute delivery via the MMM Certification Program.