Sr. Manager, Social & Editorial

Job Title:

Sr. Manager, Social & Editorial

Role Overview:

The Senior Manager, Social and Editorial will own the strategy, execution, and evolution of our organic social presence, editorial content, and community engagement programs. This role is responsible for developing a cohesive, always‑on content ecosystem that drives discoverability, cultural relevance, and meaningful audience engagement across social platforms and owned channels.

This leader will ensure that content, conversation, and community are fully integrated, building a strong brand voice and presence while fostering high‑quality, two‑way interactions that deepen trust and advocacy. You will partner closely with Brand, Creative, PR/Communications, Customer Experience, and Marketing teams to ensure content and engagement efforts drive brand affinity, visibility, and sustained audience growth.

This is a high‑visibility role for a strategic leader who understands how editorial storytelling, platform dynamics, and community engagement work together to create impact.

This is a hybrid role base in a commutable to the New York hub. You will be required to be onsite on an as-needed basis; when not working onsite, you will work remotely from your home location. 

About the role:

• Own the organic social and editorial content strategy, ensuring a consistent, high quality content stream that drives engagement, discoverability, and brand relevance across platforms.

• Develop and manage the content calendar and editorial roadmap across social channels and owned surfaces, aligning to campaigns, cultural moments, and business priorities.

• Lead end to end content development, from ideation through publishing and optimization, ensuring content is platform native, insight driven, and performance oriented.

• Oversee day to day community management across priority platforms (social channels, forums, review sites, and emerging spaces), ensuring timely engagement and active conversation management.

• Build and maintain a strong, consistent brand voice and tone, ensuring alignment across content, responses, and community interactions.

• Partner closely with PR/Communications to amplify announcements, thought leadership, and real time narratives through social and editorial content.

• Collaborate with Brand and Creative teams to translate campaigns into channel specific content that resonates within each platform's norms and audience expectations.

• Work closely with Customer Experience and Support teams to ensure seamless handling of service related inquiries, escalations, and reputation management.

• Identify and manage high impact moments across content and community, including launches, cultural trends, and issues management.

• Surface audience insights, content performance trends, and community feedback to inform ongoing content strategy, messaging, and product or experience improvements.

• Track and report on performance metrics across content and community (engagement, reach, sentiment, growth), and continuously optimize strategies based on data and experimentation.

• Build scalable content and community processes, including planning frameworks, publishing workflows, moderation guidelines, and governance standards.

• Lead and develop a team and/or agency partners responsible for content creation, publishing, and community engagement. 

About you:

• 7+ years of experience in organic social, editorial content, or brand storytelling, with at least 2 years leading teams or agency partners.

• Proven ability to develop and execute content strategies that drive sustained engagement, discoverability, and brand affinity.

• Strong editorial instincts and storytelling expertise, with experience shaping content frameworks, tone of voice, and culturally relevant narratives across platforms.

• Deep understanding of platform dynamics (Instagram, TikTok, X, LinkedIn, YouTube, etc.) and how content and community behaviors differ across each.

• Experience managing both content creation and community engagement, with a clear understanding of how the two reinforce each other. 

• Demonstrated ability to integrate PR/Comms messaging into social and editorial content in a timely and impactful way.

• Data‑driven mindset, with the ability to define KPIs, analyze performance, and translate insights into clear content and engagement strategies.

• Highly collaborative, with experience working across Brand, Creative, PR/Comms, Customer Experience, and Marketing functions.

• Comfortable operating in a fast‑paced, always‑on environment while balancing strategic leadership and hands‑on execution.

• Strong leadership and organizational skills, with the ability to build scalable systems and elevate team performance.

#LI-Hybrid

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• 401k Retirement Plan
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support for Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

The starting pay range for this position is $124,380.00-$204,330.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.

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