Job Description
Minty is seeking a Senior Media Manager to lead the strategy, execution, and optimization of programmatic media across on-property and off-property channels. This role is AI-native, requiring a leader who treats AI and AI agents as core collaborators to accelerate media planning, automate trafficking workflows, and continuously optimize performance at scale.
Reporting to the CMO and working cross-functionally with product, marketing, and sales, this role will define how Minty activates media to drive growth for both shopper and ecommerce brand audiences. You will own media strategy, client-facing proposals, and hands-on execution—ensuring campaigns are launched, optimized, and scaled with precision.
This is a high-impact role responsible for translating Minty’s Proactive Commerce platform into high-performing media programs that drive measurable outcomes, revenue growth, and long-term brand partnerships.
Who We Are
Minty is the AI shopping companion that proactively unleashes savings that matter most for shoppers, creating more loyalty for brands. We help businesses answer shopper questions, prevent lost revenue, and recover missed opportunities — while growing a trusted shopper network through Minty.com.
As the pioneer of Proactive Commerce, Minty serves hundreds of millions of shoppers and is ranked a top 5 ecommerce tool. We proactively deliver savings to shoppers at the moments that matter most — driving stronger loyalty for ecommerce brands.
We move fast, test often, and value curiosity, clarity, and ownership.
Who You Are
You are a media leader who thrives at the intersection of strategy, execution, and performance. You are deeply experienced in programmatic media and comfortable owning both high-level planning and hands-on implementation.
You are AI-native—leveraging AI tools and agent-based workflows in every aspect of media planning, buying, trafficking, and optimization. You don’t just use AI; you rely on it to increase speed, precision, and impact.
You excel in client-facing environments, can translate complex media strategies into clear, compelling proposals, and are energized by operating in fast-moving, ambiguous environments.
What You Will Do
Media Strategy & Planning:
Develop and lead programmatic media strategies across on-property and off-property channels, aligning with both shopper and ecommerce brand objectives.
Client-Facing Leadership:
Build and present media plans, proposals, and performance narratives to internal stakeholders and external partners, clearly articulating strategy, value, and expected outcomes.
Programmatic Execution:
Own end-to-end campaign execution including platform setup, trafficking, QA, launch, and ongoing management across DSPs and ad platforms.
Ad Operations & Trafficking:
Manage the implementation and trafficking of creative assets, ensuring accuracy, timeliness, and alignment with campaign goals.
AI-Driven Media Optimization:
Leverage AI and AI agents to automate campaign setup, optimize bidding strategies, generate insights, and improve performance in real time.
Cross-Functional Partnership:
Collaborate with product, product marketing, sales, and analytics teams to align media strategies with broader go-to-market initiatives.
Performance & Analytics:
Monitor, analyze, and report on campaign performance, continuously optimizing toward KPIs including ROI, conversion, engagement, and revenue impact.
Testing & Innovation:
Design and execute rapid testing frameworks to identify new channels, formats, and strategies that drive incremental growth.
Operational Excellence:
Build scalable workflows and systems for media execution, leveraging AI to reduce manual effort and increase throughput.
Qualifications
- Bachelor’s degree in Marketing, Advertising, Business, or related field
- 5–8 years of experience in media planning, programmatic advertising, or ad operations
- Hands-on experience with DSPs, ad servers, and programmatic platforms
- Proven experience managing end-to-end campaign execution, including trafficking and QA
- Experience developing and presenting client-facing media strategies and proposals
- Familiarity with ecommerce, affiliate marketing, or performance-driven media models
- Strong analytical skills with the ability to translate data into actionable insights
- Experience with AI-powered tools and automation platforms in media workflows
Desired Skills
- Deep expertise in programmatic media (display, native, video, CTV, retail media)
- Experience with both on-site (owned media) and off-site (paid media) activation strategies
- Familiarity with identity resolution, targeting strategies, and measurement frameworks
- Experience working in fast-paced, high-growth environments
- Background in AI-driven marketing, optimization, or decisioning systems
- Strong attention to detail with a focus on executional excellence
- Ability to manage multiple campaigns and priorities simultaneously
- Comfort leveraging AI agents to automate trafficking, reporting, and optimization workflows
What We Offer:
We’re a fully remote company hiring in: FL, GA, MA, MD, NC, NH, NJ, OH, PA, SC, TX, VA
Join us and get access to:
- Great benefits - medical, dental, vision and more
- Flexible vacation designed to enable you to be your best
- 401K plan with company match
- Apple products provided to set up your home office
- Peer-to-peer micro bonus environment powered by Bonusly
- Performance appraisal & recognition system powered by 15Five
- Home internet reimbursement