IN_Senior Associate_AJO Developer_Data & Analytics_Advisory_Bangalore

Why PWC

At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other. Learn more about us.

At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm’s growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations.

Job Description & Summary:  2+ years of implementation experience with Adobe Experience Cloud products, especially Adobe Experience Platform and Journey Optimizer with 6+ years of overall experience in Digital marketing and campaign management.  

Responsibilities: 

• Expertise in deploying, configuring, and optimizing all major Experience Platform services and Journey Optimizer features. 

• Strong SQL skills for querying datasets, implementing data transformations, cleansing data, etc. 

• Hands-on experience developing custom applications, workflows and integrations using Experience Platform APIs 

• Deep familiarity with Adobe Experience Platform and Journey Optimizer technical implementations including: 

• Setting up source connectors and ingesting data using the API and UI 

• Configuring Experience Events (XDM schemas) for capturing data from sources 

• Creating audience segments using custom and AI/ML-based segments 

• Triggering journeys and activations based on segments and profiles 

• Implementing journey automations, actions, and messages 

• Integrating with destinations like CRM, email, etc. 

• Hands-on experience developing using the Platform APIs and SDKs in a language like: 

• JavaScript for API calls 

• Java for extending functionality with custom connectors or applications 

• Expertise in data modelling for multi-channel needs using the Experience Data Model (XDM) 

• Familiarity with configuring IMS authentication to connect external systems to Platform APIs 

• Experience developing, debugging, and optimizing custom server-side applications. 

• Proficiency in JavaScript, JSON, REST APIs and SQL 

• Expertise ingesting data from sources like Adobe Analytics, CRM, Ad Server, Web and Mobile 

• Strong understanding of concepts like multi-channel data management, segmentation, orchestration, automation, and personalization 

Understanding of data structures like: JSON for representing data in APIs, Data Tables for processing tabular data, Streaming data flows 

Mandatory skill sets: 

• Good Communication Skills- Ability to interact with customers independently with good articulation and confidence and Articulation.  

• Digital marketing experience, with Martech platforms implementation (Adobe/SFDC) from solution, design, and implementation specifically with AEP and AJO.  

• Database skills – Have good expertise of either of databases SQL/ Oracle /Teradata etc.  

• Data model design Skills for Marketing databases. Capability to query, work on aggregates, use filter conditions, Creation joins, define keys, set index etc  

• Logical Programming knowledge, with either JS/ Python /PHP etc., Should be comfortable with HTML/CSS. 

• Understand complex data models (preferrable XDM) and the objective of marketing campaigns. 

• Familiarity with establishing rules and conditional logics to customize journeys based on customer attributes and behaviours. Advocate for improvements. 

• Strong ability to partner and effectively work across the organization with line of business and technology colleagues. Strong implementation coordination and communication skills. 

Preferred skill sets: 

• Own the project deliverables end to end working independently.  

• Prior experience with CDP/Adobe campaign. 

• Data engineering Skills. 

Years of experience required: 

4 to 9 years 

Education qualification: 

BE/B.Tech/MBA/MCA