Brand & Social Strategist

Company description Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer. Overview The Brand & Social Strategist is responsible for shaping how the brand is expressed and experienced across the full consumer journey, with a strong focus on digital and social touchpoints. This role bridges brand strategy, customer experience (CX), and social ecosystems, ensuring that brand communication is consistent, engaging, and relevant across all interactions — from campaigns to always-on social and CRM. Working closely with CX, Data, Creative, and local market teams, the role ensures that brand expression is coherent, insight-driven, and effectively embedded into consumer journeys, driving impact across acquisition, engagement, and retention. Responsibilities Brand & Experience Strategy: Define and support the development of holistic brand experience strategies aligned with business objectives. Translate strategic direction into clear brand experience principles Ensure consistent brand positioning across all touchpoints Contribute to integrated, cross-channel strategies Align brand experience with KPIs in collaboration with CX and Data teams Social & Content Experience (Organic Focus): Lead strategic direction for organic social as a core CX and brand experience channel. Define social role within the consumer journey Provide guidance on content strategy, tone of voice, and platform roles Establish benchmarks and best practices across markets Ensure alignment between social activity and broader brand and CX strategy Consistency Across Touchpoints: Ensure a coherent and high-quality brand experience across all digital channels. Support alignment across social, web, CRM, and campaigns Review outputs to ensure consistency with brand guidelines Maintain and evolve brand experience frameworks Integration with Consumer Experience (CX): Embed brand thinking into end-to-end consumer journeys. Collaborate with CX and Data teams on journey design Ensure brand expression is integrated into key moments and touchpoints Contribute to briefs with a strong brand and experience perspective Balance user needs with brand identity to create meaningful interactions Content & Creative Collaboration: Drive strong and consistent brand storytelling across platforms. Provide input into creative and content briefs Guide development of platform-specific brand expressions Ensure executions reflect both strategy and audience relevance Audience Insights & Relevance: Ensure brand experience is grounded in consumer understanding. Work with insights and data teams to define target audiences Translate insights into relevant brand and content strategies Ensure messaging resonates with audience behaviors and expectations Innovation & Trend Leadership: Continuously evolve brand and social experience through innovation. Monitor trends in branding, social, and digital experience Identify opportunities to improve engagement and differentiation Bring best practices and inspiration to teams and stakeholders Cross-Functional Collaboration: Drive alignment across teams and stakeholders. Collaborate with Client Leads, CX Strategists, and Data teams Work with creative, media, social, and CRM teams across markets Support local teams with strategic guidance and consistency Participate in workshops and strategic discussions Governance & Enablement: Ensure clarity, consistency, and scalability of brand experience. Maintain brand experience guidelines and frameworks Provide clear, actionable guidance to markets Support onboarding and knowledge sharing across teams Qualifications +5 years of experience in brand strategy, brand experience, social strategy, or related roles, ideally within agency and/or multinational environments. Strong understanding of brand as an experience, beyond communication, across the full consumer journey. Solid experience in organic social ecosystems and their role within acquisition, engagement, and retention journeys. Proven ability to define brand experience principles and translate them into cross‑channel strategies (social, web, CRM, campaigns). Experience working closely with CX, Data, Creative, Media, and CRM teams in collaborative, cross‑functional setups. Strong strategic thinking skills, with the ability to prioritize, give clear guidance, and ensure consistency at scale. Ability to translate audience insights and data into relevant brand, content, and experience strategies. Experience operating in multi‑market and multi‑stakeholder environments, providing strategic guidance to local teams. Comfortable acting as a strategic reference and thought partner, rather than a day‑to‑day execution role. Fluent English required; additional languages are a plus. Additional information Why join us? Because we offer reasons such as: 🌟 Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more. 🚀 Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills. 📚 Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel". 🥇 Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon. 🌍 Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program. 🎉 Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important! 🧘🏻‍♂️ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others. Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions. We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy! Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you. All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.

+5 years of experience in brand strategy, brand experience, social strategy, or related roles, ideally within agency and/or multinational environments. Strong understanding of brand as an experience, beyond communication, across the full consumer journey. Solid experience in organic social ecosystems and their role within acquisition, engagement, and retention journeys. Proven ability to define brand experience principles and translate them into cross‑channel strategies (social, web, CRM, campaigns). Experience working closely with CX, Data, Creative, Media, and CRM teams in collaborative, cross‑functional setups. Strong strategic thinking skills, with the ability to prioritize, give clear guidance, and ensure consistency at scale. Ability to translate audience insights and data into relevant brand, content, and experience strategies. Experience operating in multi‑market and multi‑stakeholder environments, providing strategic guidance to local teams. Comfortable acting as a strategic reference and thought partner, rather than a day‑to‑day execution role. Fluent English required; additional languages are a plus.

Brand & Experience Strategy: Define and support the development of holistic brand experience strategies aligned with business objectives. Translate strategic direction into clear brand experience principles Ensure consistent brand positioning across all touchpoints Contribute to integrated, cross-channel strategies Align brand experience with KPIs in collaboration with CX and Data teams Social & Content Experience (Organic Focus): Lead strategic direction for organic social as a core CX and brand experience channel. Define social role within the consumer journey Provide guidance on content strategy, tone of voice, and platform roles Establish benchmarks and best practices across markets Ensure alignment between social activity and broader brand and CX strategy Consistency Across Touchpoints: Ensure a coherent and high-quality brand experience across all digital channels. Support alignment across social, web, CRM, and campaigns Review outputs to ensure consistency with brand guidelines Maintain and evolve brand experience frameworks Integration with Consumer Experience (CX): Embed brand thinking into end-to-end consumer journeys. Collaborate with CX and Data teams on journey design Ensure brand expression is integrated into key moments and touchpoints Contribute to briefs with a strong brand and experience perspective Balance user needs with brand identity to create meaningful interactions Content & Creative Collaboration: Drive strong and consistent brand storytelling across platforms. Provide input into creative and content briefs Guide development of platform-specific brand expressions Ensure executions reflect both strategy and audience relevance Audience Insights & Relevance: Ensure brand experience is grounded in consumer understanding. Work with insights and data teams to define target audiences Translate insights into relevant brand and content strategies Ensure messaging resonates with audience behaviors and expectations Innovation & Trend Leadership: Continuously evolve brand and social experience through innovation. Monitor trends in branding, social, and digital experience Identify opportunities to improve engagement and differentiation Bring best practices and inspiration to teams and stakeholders Cross-Functional Collaboration: Drive alignment across teams and stakeholders. Collaborate with Client Leads, CX Strategists, and Data teams Work with creative, media, social, and CRM teams across markets Support local teams with strategic guidance and consistency Participate in workshops and strategic discussions Governance & Enablement: Ensure clarity, consistency, and scalability of brand experience. Maintain brand experience guidelines and frameworks Provide clear, actionable guidance to markets Support onboarding and knowledge sharing across teams