Job Description
Responsibilities & Key Deliverables
Key Responsibilities:
Website Strategy & Management
- Lead and evolve the Mahindra Group corporate website and digital platforms.
- Improve user experience, information architecture, and platform performance.
- Ensure platform stability, security, and scalability with IT and digital partners.
- Conduct website audits and optimizations regularly.
Digital Content & Strategy
- Develop and execute a digital content strategy aligned with the Mahindra Group’s brand and business goals.
- Translate strategic initiatives into engaging digital storytelling.
- Manage the editorial pipeline and content calendar.
- Collaborate with internal teams to highlight key initiatives digitally.
Search, Discovery & Experience
- Implement and refine SEO strategies to boost visibility.
- Monitor analytics, user behavior, and engagement trends.
- Develop performance dashboards to track impact.
- Enhance navigation and user journeys with insights.
AI & Digital Capabilities
- Utilize AI and large language models (LLMs) for digital storytelling and content workflows.
- Incorporate AI-enabled search, summarization, and storytelling.
- Ensure responsible integration of AI tools.
Brand Stewardship & Governance
- Align all content with the Mahindra Group’s brand voice and standards.
- Maintain editorial and visual consistency.
- Establish governance frameworks for quality and accuracy.
Cross-Functional Collaboration
- Partner with Corporate Communications, Brand, Sustainability, and other teams for integrated storytelling.
- Manage relationships with external agencies and content partners.
- Lead strategic initiatives like website redesigns and platform upgrades. .
Experience
7–10 years of experience in website strategy, digital platforms, corporate communications, or digital media. Agency experience is a plus.
Industry Preferred
Qualifications
Bachelor’s degree in marketing, Communications, Journalism, Digital Media, or a related field. A master’s degree is an advantage.
General Requirements
- Strong understanding of SEO, web analytics, CMS platforms, and digital content ecosystems.
• Proven ability to translate complex corporate themes into compelling digital narratives.
• Experience managing multi-stakeholder projects and agency ecosystems.
• Familiarity with AI-enabled content tools and emerging digital technologies is desirable.
• Strong editorial judgment, writing skills, and project management capabilities.
What We Are Looking For
• A strategic digital thinker who understands the role of platforms in shaping institutional narratives.
• Someone who sees a website not just as a publishing tool, but as a living platform for storytelling and engagement.
• A professional with the ability to combine editorial sensibility, analytical thinking, and digital innovation.