Beauty Barrage

Retail Success Starts Here: Sales, Events & Merchandising Expertise at Every Door Beauty Barrage CEO Sonia Summers has spent over 20 years leading national sales teams for multi-million-dollar beauty brands.

In 2008, she launched The Beauty Strategy Group to help incubate emerging beauty brands. Through this work, she identified a significant challenge: Getting retail distribution is just the beginning—driving in-store sell-through is the real key to success.

Training retail associates, executing in-store events and ensuring strong merchandising are essential to a brand’s performance at retail. However, building and managing a dedicated field team is costly and complex—especially for growing brands.

That’s why Sonia created Beauty Barrage—a turnkey, cost-effective solution for brands of all sizes to be represented at the store level.