benuta GmbH

From zero all the way to an internationally successful e-commerce player: Benuta has developed into one of the fastest-growing companies in the European rug online retail sector in just twelve years.

Our product range currently includes over 20,000 items from our own brand benuta. Besides rugs as our core product, home accessories such as cushion covers, wall decorations and faux furs are also part of the assortment. Our mission?

To revolutionize the rug industry, by offering a unique shopping experience to over 680,000 customers from eleven countries and the B2B sector.

However, we don't see ourselves solely as an e-commerce retailer: although our online shop is at the heart of our business, we also provide plenty of inspiration on the topics of interior & living to our followers on Instagram, Pinterest & Co. The secret of our success?