Confido

Confido is the AI infrastructure powering CPG brands from deduction to production plan. Back-office infrastructure for CPG has long been manual and disjointed - until now.

Finance, accounting, sales, and operations teams have been stuck manually pulling data from portals, PDFs, and emails. Workflows are historically disparate with information scattered across systems. Confido brings it all together in one integrated, AI-powered platform.

Cash application, deductions, disputes, trade promotion management, sales forecasting, demand planning, and analytics are seamlessly connected in a single system purpose-built for CPG.

The result: measurable time savings across departments, smarter top- and bottom-line decision-making, and the speed to scale. Confido is trusted by 200+ brands managing $20B+ in revenue, including OLIPOP, Simple Mills, Dr. Squatch, Tropicana, and more.