Eberjey was created in 1996 by two young women entrepreneurs, Ali Mejia and Mariela Rovito, while in their early twenties, set out to offer a line of underpinnings that was the antithesis of the typical lingerie brand's va-va-voom image.
They believed that the layer worn closest to the heart should express joy, love and confidence-- all the things that make a woman truly beautiful.
And with those pillars, they laid the foundation of a company for women, by women, whose mission was clear: to make pretty little things that make women feel fabulous.
Today that mission is well underway, thanks in no small part to the Press, Hollywood, and Blogosphere, who have embraced the brand with open arms-- featuring it regularly in fashion magazines, blogs, TV shows, and blockbuster films.