Innovative Beauty Group (IBG)

We believe beauty brands should lead their market, not follow it. With a global team of 300+ people across 13 locations, we work as an extension of your team to launch new brands, refresh existing ones or scale what’s already working.

That can include brand strategy, packaging innovation, product development and end‑to‑end launch support - whatever is needed to move a beauty idea forward.

Through our five specialist companies (Orchard Custom Beauty, Fasten Packaging, Roberts Beauty, centdegrés and Finemakers) we bring strategy, creativity and execution together under one roof.

The result: innovative, best‑selling beauty products that feel true to who you are as a brand. Beauty starts with great ideas - we help bring them to life. 💫