Lucky Brand

WEAR LUCKY. FEEL LUCKY. Lucky Brand was founded in 1990 with a spirit of reinvention. Rooted in premium denim, Americana, and self-expression, our brand is for the free-thinkers and the optimists who don't take life too seriously.

Our denim and lifestyle wares portray personality through perfectly imperfect, often American heritage-inspired details that bring levity to any look, or situation. Wear Lucky and make good fortune. Feel lucky, and you’ll find it.

Shop Lucky Brand in freestanding store locations across North America, select department stores, and on luckybrand.com. Lucky Brand is now part of Catalyst Brands.