Pro Shop

Pro Shop is a media and commerce company connecting golf with mainstream culture.

Founded in 2023 by veteran media executives Chad Mumm and Mark Olsen (Vox Media), Joe Purzycki (Puck), and David Miller (PGA TOUR), Pro Shop brings together world-class storytelling, premium content, and innovative commerce.

The company’s portfolio includes Pro Shop Studios, its entertainment division and the PGA TOUR’s preferred production partner in Hollywood, producing Netflix hits Full Swing and Happy Gilmore 2; Skratch, a leading digital media brand at the intersection of golf and culture; Sugarloaf Social Club, a bespoke golf commerce brand; and GolfWRX, the internet’s most trusted destination for golf news, gear reviews, and community.

Pro Shop has offices across Los Angeles, Ponte Vedra Beach, New York City, and Washington, DC.