Pura Vida Miami

Pura Vida Miami stands as the premier wellness and lifestyle brand with locations in Florida, New York, and California and has been transforming the way people eat since its establishment in 2012 by Founder Omer Horev in South Florida.

Pura Vida Miami has become a beacon of health-conscious living, offering a diverse menu of nutritious and delectable dishes. Omer and Jennifer Horev, the husband-wife duo behind the brand, have meticulously curated a menu that harmonizes nutritious and indulgent offerings.

From raw acai bowls to superfood smoothies and clean chef-driven salads, each dish is a celebration of high-quality ingredients. As we continue to expand, our brand remains committed to its founding principles of health and wellness.

As part of our community culture, we actively engage in eco-friendly practices such as composting food waste and donating soil to local farms, exemplifying its commitment to a sustainable future.