sbe Lifestyle Hospitality

sbe conceptualizes and develops innovative concepts that invite you to indulge in the extraordinary. As the global leader in “lifestyle hospitality,” we redefine the hospitality experience through innovation and collaboration. WE ELEVATE THE EXTRAORDINARY.

In 2002, Sam Nazarian Founded sbe to revolutionize the lifestyle hospitality space. With an uncompromising entrepreneurial instinct, Sam Nazarian is always ahead of the curve in creating and defining consumer trends and global lifestyle hospitality experiences.

His unmatched career began with the founding of sbe Entertainment Group in 2002, which has turned into one of the most successful hospitality companies with sought-after lifestyle hospitality brands around the world including SLS Hotels, Hyde Lounge and Mondrian Hotels.

In February 2020, Sam launched C3 (Creating Culinary Communities), in partnership with Accor and Simon Property Group.