Saudi Entertainment Ventures (SEVEN), part of Qiddiya Investment Company (QIC), a wholly owned Public Investment Fund (PIF) entity, is mandated to invest in, develop, and operate entertainment destinations and create a sustainable entertainment sector that caters to the needs of everyone in Saudi Arabia. SEVEN is investing more than SAR 50 billion to build entertainment destinations in 14 cities to provide unique and innovative world-class entertainment experiences to enhance the quality of life of Saudi nationals and residents and meet their recreational expectations and entertainment needs.
