The Krusteaz Company

We’ve been inspiring joyful connections through making and baking for three generations. Our vision is to build the most beloved and WOW-inspiring brands in the industry by putting people first, dreaming big, and always doing the right thing – for our customers and our Makers.

What was started in 1932 by an entrepreneurial woman in Seattle named Rose Charters who had a unique idea to simplify pie crust, Krusteaz® has grown into one of America's favorite baking mix brands.

Today, The Krusteaz Company proudly offers over 150 products, including private labels and licensed brands, available in retail, through our foodservice partners, and online.

We’re committed to addressing food insecurity in our communities through initiatives like “Feeding Great Futures” with Boys & Girls Clubs of America and by partnering with Feeding America and other non-profits. Ready to Crave Your Career?