Fi

Welcome to Fi. We’re a passionate team of alumni from Square, Google, Peloton, Uber, and more working to transform the dog-human relationship. Our mission? Develop cutting-edge tech to revolutionize what it means to be a dog parent.

The dog industry remains firmly stuck in the past, but we're not satisfied with the status quo. Fi is leveraging our team's talent and expertise to improve the lives of 100 million+ dogs in the U.S.

Real-time location tracking, activity and step counting, sleep and behavior monitoring – and that's just the beginning. The most exciting aspect of our work? Bridging the communication gap between dogs and humans.

Imagine a world where your pet can tell you when something feels off. That's the future we're building at Fi. Join us in our pursuit of the “impossible,” which really means “let me find a way,” to redefine the future of dog ownership together.