Job Description
The Head of Brand Marketing is the primary owner of the theme park/attraction(s) brand(s) and is responsible for the development, continuity, IP usage, content creation and foundational brand standards across all internal and external communication.
The Head of Brand Marketing will act as a dual gatekeeper for brand assurance alongside the Head of Creative Services for all Miral brands, including brand development via the external creative agencies and supporting all marketing initiatives and operational requirements for all the brands. Working closely with the Brand Marketing Director, the Head of Brand Marketing will develop a brand and audience segmented content strategy with the objective of increasing brand strength (salience, awareness, consideration and brand buzz) across all the theme park/attraction(s).
The Head of Brand Marketing is responsible for consistency of messaging across the online (websites, apps, social approvals) and offline (in-park, collateral, B2B) consum