eCommerce Manager/ Senior Manager (FTC) UK or Ireland
Job Description
About the Job
Accountabilities Include
- Manage and own the performance of the DTC and Amazon, including P&L responsibility and KPI achievement across sales, margin, traffic, and conversion.
- Oversee all aspects of ecommerce operations, including product listings, stock accuracy, site merchandising, promotional strategy, and customer experience.
- Utilize Shopify or Shopify Plus to continually optimize the end-to-end digital journey, from discovery through checkout and post-purchase experience.
- Managing the Amazon agency partner and taking ownership of Amazon performance, profitability and growth.
- Lead the strategic development of onsite UX/UI enhancements based on user behavior insights, ensuring frictionless navigation and maximized conversion.
- Leverage advanced analytics and customer insights to drive growth, optimize performance,and improve ROI across digital channels.
- Create and execute a testing roadmap, leading A/B testing and multivariate testing to identify high-impact improvements.
- Work closely with digital marketing to synchronize ecommerce promotions with paid and organic campaigns, aligning with broader brand goals.
- Collaborate with CRM and retention teams to develop lifecycle marketing strategies using platforms such as Klaviyo to increase LTV and customer loyalty.
- Manage relationships with external vendors and agencies (SEO, development, UX/UI) to ensure timely and cost-effective project delivery.
- Stay abreast of digital trends, new tools, and emerging technologies to keep Sculpted by Aimee at the forefront of ecommerce innovation.
- Identify new revenue opportunities including international expansion, marketplaces, and D2Cenhancements.
- Lead, mentor, and develop junior ecommerce team members as the function grows.
Experience Needed
- Bachelor's degree in Business, Marketing, Digital Commerce, or a related field.
- 4 - 5 years of experience in ecommerce, with at least 2 years in a senior or strategic leadership role.
- Strong knowledge of Shopify Plus including apps, customization, and performance optimization.
- Demonstrated success in growing D2C revenue, improving CVR, and optimizing the ecommerce funnel end-to-end.
- Deep understanding of tools such as Google Analytics, HotJar, Elevar, and data platforms for actionable insights.
- Proven track record of building and executing testing frameworks (A/B, user testing, funnel analysis).
- Familiarity with Klaviyo for segmentation, automation, and personalized campaigns.
- Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Understanding of digital marketing principles (SEO, SEM, CRO, paid media) and how they tie into ecommerce performance.
- Experience working with Shopify POS and omni-channel strategies is a strong plus.
- Strong communication and interpersonal skills with the ability to work cross-functionally and influence senior stakeholders.
- Entrepreneurial mindset with a passion for innovation, continuous improvement, and customer-centric thinking.