Social Marketing Activation - Barebells & Vitamin Well Netherlands
Job Description
At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.
About the role
As Social Marketing Activation Netherlands, you will be responsible for bringing Vitamin Well and Barebells to life on the local market.
You will lead activations, creator collaborations, partnerships, ambassador initiatives, and community engagement across the Netherlands. From product launches and sampling initiatives to events and creator collaborations, you ensure our brands show up in the right places, with the right people, at the right time.
This is a hands-on role with a strong project leadership element. You will coordinate multiple stakeholders, manage ongoing initiatives, and create activations and experiences that support our social marketing efforts. You will ensure activations, partnerships, and events are designed to create content opportunities and drive audience engagement.
You will work as part of the Benelux Social Marketing team and report directly to the Head of Social Marketing Benelux. The role is based at our Benelux hub in central Amsterdam.
In this role you will
Partnerships, creators and community
Build and manage relationships with creators, ambassadors, partners, and relevant communities
Identify opportunities that strengthen the visibility and relevance of our brands in the market
Negotiate and coordinate creator collaborations, ambassador initiatives, and local partnerships
Build and maintain networks across fitness, lifestyle, and relevant communities
Activations and launches
Plan and execute events, activations, sampling initiatives, and brand experiences
Support product launches through activations, creator collaborations, and community initiatives
Ensure our brands show up in the right places and environments
Coordinate product seeding and brand send-outs
Project leadership and execution
Lead projects from planning through execution and follow-up
Coordinate internal and external stakeholders across multiple ongoing initiatives
Manage timelines, logistics, products, materials, and activation requirements
Support content productions through creator, location, product, and stakeholder coordination
Social marketing
Work closely with Content and Online Community to maximise the impact of activations and partnerships and strengthen our social media presence.
Create opportunities for content creation across all three brands
Bring local insights, opportunities, and trends into the wider social marketing team
What you can expect
Ownership of activations, creator collaborations, and partnerships across Vitamin Well and Barebells
A role where you can directly influence how our brands show up across the Netherlands
Close collaboration with local and global teams
A fast-moving environment where ideas are encouraged and execution matters
The opportunity to build strong networks across fitness, lifestyle, and relevant communities
Who you are
You enjoy building relationships, creating opportunities, and making things happen.
You are organised, proactive, and comfortable managing several projects at the same time. You thrive when coordinating people, solving challenges, and turning plans into execution.
You are socially aware, understand what creates relevance for modern consumer brands, and enjoy being close to communities, creators, and consumers.
Most importantly, you are someone who takes ownership and gets things done.
To succeed in this role, you likely have
3+ years of experience within activations, partnerships, creator marketing, community building, events, or similar areas
Experience leading projects involving multiple stakeholders and deadlines
Experience working with consumer brands, ideally within FMCG, lifestyle, sports, fitness, or entertainment
Strong relationship-building, communication, and negotiation skills
A structured way of working and the ability to balance multiple priorities
A hands-on mindset and willingness to take ownership
Fluency in English and Dutch
Welcome with your application at the latest July 10th 2026
We will review applications on an ongoing basis and the position may be filled before the last application day. We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.
Life at Vitamin Well Group
Our growing family is made up of over 750 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.
Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.
As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.