Manager, Merchant Marketing
Job Description
Job Description
WHAT IS THE OPPORTUNITY?
The Manager, Merchant Marketing executes brand and campaign strategy for the National Retail loyalty partnership portfolio. This role implements annual partner marketing plans, coordinates with partners and internal stakeholders on priorities and timelines and delivers integrated campaigns across channels. They manage day-to-day partner relationships, oversee campaign execution, monitor performance against targets, and optimize plans in-market to drive results.
Avion Rewards is at the core of RBC's client strategy, recognized by over two-thirds of Canadians as a leading loyalty brand. We are building one of the largest loyalty ecosystems in the country — and we're looking for a Manager, Merchant Marketing to help deliver impactful campaigns, strengthen client engagement, and drive measurable results.
WHAT WILL YOU DO?
Campaign Execution: Design and execute integrated campaigns (digital, in-store, events, media) across partner channels, managing timelines and deliverables.
Partner Coordination: Serve as the day-to-day marketing contact with key partners, managing relationships, coordinating campaign rollouts, and ensuring accountability for execution.
Plan Implementation: Execute annual partner marketing plans, translating priorities into actionable tasks and ensuring all stakeholders are aligned on timelines and deliverables.
Performance Management: Track KPIs (acquisition, engagement, spend, retention, redemption, etc.), report on results, and optimize campaigns in-market to meet targets.
Cross-Functional Execution: Work with internal teams (brand, digital, product analytics, finance) and external agencies to coordinate seamless campaign delivery.
Agency & Vendor Management: Brief agencies on campaign requirements, manage approvals, track deliverables, and ensure quality execution against specifications.
WHAT DO YOU NEED TO SUCCEED?
Must have:
3–5 years of experience executing marketing campaigns, ideally in loyalty, partnerships, or retail.
Proven ability to manage cross-channel campaigns and coordinate with multiple stakeholders.
Experience working with agencies and external vendors to deliver campaigns on time and on brief.
Strong organizational and project management skills with attention to detail.
Excellent communication and collaboration skills.
Bilingual in French and English (fluent).
Proven experience marketing in the Quebec market and understanding of Quebec consumer dynamics.
Nice-to-have:
Background in financial services or consumer loyalty marketing.
Experience with digital campaign management and paid media execution.
Familiarity with loyalty program operations (offers, redemption, points conversion).
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
Leaders who support your development through coaching and managing opportunities
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
A world-class training program in financial services
Flexible work/life balance options
Opportunities to do challenging work
#LI - POST
Job Skills
Brand Marketing, Campaign Delivery, Campaign Strategies, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Marketing Planning, Partnership Management, Product ServicesAdditional Job Details
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Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Our Employment Opportunities
At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.