Job Description
Most marketing roles measure likes and clicks. This one measures pipeline and revenue.
We're hiring 1 Demand Generation Manager to join Viva's internal GTM team.
Location: 🌎 Latin America (required)
At Viva, we partner with fast-growing US tech companies and connect them with world-class Executive Assistants from Latin America - expanding access to global opportunity while helping companies scale smarter.
This is not a people management role. It’s a hands-on position for someone who wants to build the demand engine end-to-end.
What You'll Own
Pipeline generation
Own marketing-generated pipeline - qualified opportunities that sales can close, not just leads or traffic
Build and run multi-channel campaigns across paid media, LinkedIn, email, and content targeting US mid-market buyers
Work closely with Sales on ICP, lead quality, and conversion from lead to revenue
Paid media & CRO
Plan, launch, and optimize paid campaigns across LinkedIn and Google - managing budget, bidding, and performance with a clear line to revenue
Own conversion rate optimization across the full funnel - landing pages, demo flows, and high-intent pages
Identify where prospects drop off and fix it, continuously, based on data
Systems & analytics
Track funnel metrics and model pipeline performance from inputs to outputs
Own HubSpot for lead capture, routing, attribution, and reporting
Build automation that makes the demand engine run reliably
What We're Looking For
6+ years in B2B demand generation or growth marketing
Experience generating pipeline for US-based buyers - not brand awareness, not B2C
Proven hands-on paid media experience - you've personally run and optimized campaigns
Strong CRO experience - you've improved conversion rates with data to back it up
Experience in mid-market environments
HubSpot proficiency (or equivalent CRM)
Based in Latin America
What separates good from great:
You think in pipeline and revenue, not impressions and clicks
You’ve thrived operating as a one-person or lean demand gen team
You move fast, test constantly, and don't wait for perfect conditions
You can write conversion copy, build a landing page, and read the results yourself
You push back when the data says so - including with leadership
Why Viva?
With a 4.7/5 Glassdoor rating, our team genuinely loves working here. Here’s why:
A company driven by a real social mission
A culture built around growth, empowerment, and well-being
100% remote, forever
Continuous development through feedback, performance reviews, and growth opportunities
Work-life balance: fixed schedules, no overtime, weekends off
Competitive pay: raises every 6 months + performance bonuses
Global health insurance: medical, dental, vision, mental health, and routine care
Paid holidays, vacation, sick days, and family care days
Family-friendly benefits: parental leave and flexible parent policies
Apply!
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