Paid Media Strategist

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel. What you´ll do Develop and implement paid advertising strategies across various digital channels, including search, display, programmatic, and social media in collaboration with our digital agency partner Collaborate with internal teams and external partners to develop compelling ad edits and messaging Analyze campaign performance data and provide insights and recommendations for optimization Monitor industry trends and best practices to stay ahead of the competition Support the Head of Digital Marketing in setting creative platform strategy, creating shot lists for shoots and working with post production on platform adjustments and edits Lead tracking system implementation (UTMs, pixels, etc.), having robust knowledge on tracking ecosystems and how to expand tracking capabilities Platform-Specific, Meta (Facebook Instagram): Partner with internal teams and agency partners to inform the creative strategy for Meta campaigns, including carousel, video, story, and collection ads Provide guidance on audience considerations, messaging frameworks, and creative best practices to support engagement and conversion goals Google Ads: Contribute to the strategic development of search and display campaigns by advising on keyword intent, ad copy themes, and creative approaches that align with performance objectives