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Job Description
- Shape Play's CRM strategy to build engagement engine, managing long-term value and affinity for Google Play.
- Optimize the CRM funnel by identifying and addressing pain points, ensuring a seamless and high-impact user journey across all touchpoints.
- Partner with product and engineering teams to integrate Generative AI capabilities into the CRM platform, managing automation, personalization, and creative innovation.
- Design and execute experimentation strategies to drive step-change improvements in impact, reach, and user engagement.
- Build and maintain cross-functional relationships with Program Managers (PMs), Engineers, and Analytics to define business requirements and deliver technical platform enhancements.