Consumer Activation Manager

Are you driven to transform obesity care in Vietnam and empower over 20 million people living with overweight or obesity? Join us as Consumer Activation & Therapy Area Development Manager and help shape consumer-centric strategies, partnerships and campaigns that move people from awareness to action.

Your new role:

• Lead patient & consumer insights: design and deliver an insights generation plan to inform and own the consumer strategy — including segmentation, consumer & patient journeys, and a clear vision for best-in-class patient experience across Novo Nordisk and partner ecosystems.
• Build and run activation campaigns: develop and execute omnichannel disease-awareness and consumer-activation campaigns in collaboration with public and private partners. Manage agencies and coordinate with APAC/HQ stakeholders to ensure timely, high-impact delivery.
• Leverage strategic partnerships: identify, engage and manage cross-functional internal and external partnerships to improve consumer & patient journeys, integrating solutions into Novo Nordisk and partner digital and hybrid health ecosystems.
• Define consumer go-to-market & launch readiness: design optimal engagement and care models for self-pay patients and build capabilities that deliver exceptional patient and consumer experiences for current products and upcoming launches.
• Drive obesity therapy area development: work cross-functionally with Brand Manager, Business development & customer engagement, commercial, medical, corporate affairs and market access to define and advance priorities for the obesity therapy area.

Your skills & qualifications

• Degree: Bachelor’s or Master’s in life sciences, communications, marketing, business administration or related field.
• Experience: 5–10 years track record in consumer marketing preferably, but not limited to, experience within life sciences (ethical, semi-ethical, OTC), omnichannel communications, strategic marketing and business development.
• Advantage: experience in digital health or digital patient engagement initiatives.
• Languages: fluent in Vietnamese and English.
• Personal attributes: collaborative, strategic thinker, innovative, results-oriented, able to operate effectively in a fast-paced environment and manage multiple stakeholders.

Your new department

You will join the Marketing team — a dynamic, collaborative group focused on developing and executing impactful strategies that drive brand awareness, consumer/patient engagement, and market growth. The team works at the intersection of innovation and healthcare, crafting compelling campaigns and initiatives that connect patients and consumers with the solutions they need.

Why join us

• Make a meaningful impact on obesity care for millions in Vietnam.
• Work at the intersection of healthcare, digital innovation and partnerships.
• Be part of a purpose-driven, cross-functional team with growth opportunities.

Working at Novo Nordisk
Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with an unconventional spirit, a rare determination and a constant curiosity. For over 100 years this unordinary mindset has seen us build a company unlike any other. One where a collective passion for our purpose, mutual respect and a willingness to go beyond what we know delivers extraordinary results.

Deadline
5 July 2026. Applications are reviewed on an ongoing basis.

Novo Nordisk is currently in the process of adjusting job titles globally. Please note that the job title listed in this advertisement may be subject to change. More detailed information will be provided during the recruitment process.

Novo Nordisk is not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.

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We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.