Senior Account Manager

Company description MSL is a global public relations firm focused on building influence that delivers meaningful impact for business and society. We bring together strategists, storytellers, and creators to help brands and leaders earn attention, trust, and relevance in a public environment shaped by platforms, algorithms, and generative AI. Our work is grounded in a simple belief: influence isn’t about volume or visibility alone. It’s about shaping how people perceive, talk about, and act on what brands put into the world. That requires deep audience understanding, strong judgment, and communications that feel credible, human, and timely. Across markets and categories, we partner with organizations of all sizes to navigate change, build connection, and strengthen their role in culture and community. It’s our people, their curiosity, craft, and care for the work, that turns strategy into stories and ideas into lasting impact. Overview As a Senior Account Manager, you’ll lead innovative, insight-driven campaigns that shape culture and deliver measurable impact across earned media, social, influencer, experiential, and paid channels. You’ll oversee the day-to-day client relationship—driving success and account growth—while managing a cross-functional team to deliver standout work. Balancing priorities such as budgets, resourcing, and timelines, you’ll help ensure agency revenue and profitability, anticipate client needs, and inspire partners with what’s possible. Responsibilities Lead integrated, audience-first campaigns that connect earned media, social, influencer, and paid to earn attention and move people to action. Own the day-to-day client relationship—listening deeply, bringing sharp counsel, and translating business goals into clear strategies, briefs, and plans. Be a go-to leader within MSL’s Earned Media Centre of Excellence: share weekly media and culture insights, build and strengthen journalist relationships across Canada, and coach teams through pitching and media relations best practices. Shape senior-level influencer strategy—from creator selection and storytelling approach to amplification guidance and performance optimization. Use data, platform signals, and human insight to develop ideas that feel credible, timely, and built for how people discover and share. Lead measurement and reporting—setting KPIs, tracking performance, and telling a clear story of impact and ROI. Build deep client relationships and translate business goals into powerful multi-platform strategies. Provide senior level influencer strategy including amplification guidance Drive seamless delivery across partners—aligning roles, resourcing, and timelines, and ensuring work ships with quality and craft. Support account growth and new business by spotting opportunities, building strong POVs and presentations, and bringing forward what’s next. Manage the operational backbone—SOWs, invoices, forecasts, and quarterly planning—to protect great work and healthy accounts. Mentor and develop talent with clarity, kindness, and high standards—creating a team environment where people do their best work. Qualifications 5–8 years of relevant experience, including client service at a creative/PR agency (brand-side marketing experience is a plus). Strong social marketing foundation (organic + paid) with experience leading social-first, integrated campaigns. Senior-level PR and earned media expertise—exceptional writing, pitching, and media relations skills. Influencer strategy experience, including creator relationships, campaign approach, and performance optimization. Comfort working with global client teams and partner agencies; confident presenting to senior stakeholders and executives. A strategic, creative thinker with strong organizational skills—able to move between big-picture direction and hands-on delivery. Data- and insight-literate: comfortable with measurement, reporting, and turning performance signals into smarter work. Proven ability to grow accounts—spotting opportunities, building trust, and delivering work that earns repeat business. Collaborative, entrepreneurial, and proactive—thrives in fast-paced, evolving environments and brings solutions (not surprises). Curious and future-facing—keeps up with platforms, culture, and new tools (including AI) and applies them responsibly. Experience across corporate and financial services and/or consumer-packaged goods is an asset. Additional information At MSL, you’ll do meaningful work for some of the world’s most influential brands - alongside a team that values ambition, creativity, and authenticity. We offer: Competitive compensation and benefits, including generous vacation and mental health support Hybrid work environment and flexible scheduling Parental leave top-up and professional development allowances Regular social events, wellness programs, and volunteer opportunities Access to world-class learning and leadership development through Publicis Groupe A culture that celebrates collaboration, innovation, and career growth This is a hybrid role tied to our Toronto office. Salary Transparency matters to us. The salary range for this position is CAD$80K-$90K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data. AI Use We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people. We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request. To apply, click “I’m Interested” and submit your resume. We thank all applicants for their interest - only those selected for an interview will be contacted. Note that only those being considered for an interview will be contacted. Thank you very much for your interest in working at MSLGROUP Canada. We look forward to meeting you! MSL is committed to workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.

5–8 years of relevant experience, including client service at a creative/PR agency (brand-side marketing experience is a plus). Strong social marketing foundation (organic + paid) with experience leading social-first, integrated campaigns. Senior-level PR and earned media expertise—exceptional writing, pitching, and media relations skills. Influencer strategy experience, including creator relationships, campaign approach, and performance optimization. Comfort working with global client teams and partner agencies; confident presenting to senior stakeholders and executives. A strategic, creative thinker with strong organizational skills—able to move between big-picture direction and hands-on delivery. Data- and insight-literate: comfortable with measurement, reporting, and turning performance signals into smarter work. Proven ability to grow accounts—spotting opportunities, building trust, and delivering work that earns repeat business. Collaborative, entrepreneurial, and proactive—thrives in fast-paced, evolving environments and brings solutions (not surprises). Curious and future-facing—keeps up with platforms, culture, and new tools (including AI) and applies them responsibly. Experience across corporate and financial services and/or consumer-packaged goods is an asset.

Lead integrated, audience-first campaigns that connect earned media, social, influencer, and paid to earn attention and move people to action. Own the day-to-day client relationship—listening deeply, bringing sharp counsel, and translating business goals into clear strategies, briefs, and plans. Be a go-to leader within MSL’s Earned Media Centre of Excellence: share weekly media and culture insights, build and strengthen journalist relationships across Canada, and coach teams through pitching and media relations best practices. Shape senior-level influencer strategy—from creator selection and storytelling approach to amplification guidance and performance optimization. Use data, platform signals, and human insight to develop ideas that feel credible, timely, and built for how people discover and share. Lead measurement and reporting—setting KPIs, tracking performance, and telling a clear story of impact and ROI. Build deep client relationships and translate business goals into powerful multi-platform strategies. Provide senior level influencer strategy including amplification guidance Drive seamless delivery across partners—aligning roles, resourcing, and timelines, and ensuring work ships with quality and craft. Support account growth and new business by spotting opportunities, building strong POVs and presentations, and bringing forward what’s next. Manage the operational backbone—SOWs, invoices, forecasts, and quarterly planning—to protect great work and healthy accounts. Mentor and develop talent with clarity, kindness, and high standards—creating a team environment where people do their best work.